SEAT — Sports, Entertainment, Art & Tourism

Dive into a fun mix of sports, entertainment, art, and tourism vibes all in one awesome hangout!

In partnership with Georgia Entertainment, AMA-Atlanta invites you to join us at Assembly Studios for SEAT — Sports, Entertainment, Arts & Tourism: an evening of engaging conversations, great food and drinks, and networking on the Assembly Lot which is managed by Universal Production Services.

In an era where attention is currency, brands aren't just competing with each other — they're competing with Hollywood. This session pulls back the curtain on how film production techniques can transform your content from scroll-bait to must-watch storytelling.

Drawing on Georgia's position as a global production hub, our panelists bridge film, brand strategy, and workforce development to explore how cinematic storytelling and studio infrastructure are reshaping content strategy — and turning creative investment into measurable ROI. The event is presented by Universal Production Studios and Discover DeKalb.

Agenda:

3:00pm - 3:30pm Registration Check-in/Welcome Reception

3:30pm - 4:00pm Welcoming & Opening Remarks

4:00pm - 4:35pm Session 1: When the World Comes to Georgia: Sports as Cultural Economy

4:35pm - 5:10pm Session 2: Lights, Camera, ROI: Incentive to Action

5:10pm - 5:35pm Session 3: The Art of Storytelling that Connects, Redeems and Builds What’s Next

5:35pm - 6:00pm Networking Break

6:00pm - 6:15pm Keynote

6:15pm - 6:25pm Atlanta Film Festival

6:25pm - 6:30pm Closing

6:30pm - 8:30pm VIP Networking Reception Honoring the 50th Anniversary of the Atlanta Film Festival

8:30 - Event Ends

Location:

Assembly Studios

2582 Assembly Boulevard

Doraville, GA 30360

Parking:

Assembly Atlanta offers free, accessible public parking, including a dedicated parking deck next to the LED Tower by Gate 1 and designated surface spots along the park.

Visitors should use the parking deck and follow signs to security to enter Stage 11. Please note that you'll need to show your IDs to enter the lot, and security may call the event organizers for verification.
​Aerial Site Map

TICKET BUNDLE.

From The Studio to The Stadium: Your All-Access Pass to Atlanta's Biggest Moments

Don't just witness Atlanta's rise — be part of it. AMA-Atlanta's exclusive ticket bundle takes you from the creative epicenter to the global stage while saving you money. First, step inside Assembly Studios in Doraville for an immersive exploration of how cinematic storytelling and film production techniques are revolutionizing brand content. Leverage Georgia's powerhouse position as a global production hub to drive real, measurable ROI. Network, enjoy great food and beverages while getting a view behind the sets and lights.

Then, trade the studio lights for stadium energy at the iconic Chick-fil-A College Football Hall of Fame. We kick off Atlanta's Summer of Games with a FIFA World Cup celebration, featuring live soccer demonstrations, powerhouse panels, great food and beverages, and an electric evening of networking. Two epic, once-in-a-lifetime experiences. One bundle. Endless opportunity to connect with the people and brands moving Atlanta forward across sports, entertainment, arts, and tourism. Secure your seats before they're gone.

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*Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. Due to advance security clearance, registrations are also not transferable.

**Note: By registering, you agree to receive updates about news, programs, and special events from AMA Atlanta. Recording of the event or screen capture of the virtual event might be used likeness in the media to promote future AMA Atlanta events and programs. You also agree to receive emails from AMA Atlanta and our partners.