Small Business Study Hall Nov 2026 "AI Without the Overwhelm"

SBSH is our monthly series for freelancers, entrepreneurs, small businesses and more.

🖊️SBSH (Small Business Study Hall) is our monthly series for small businesses, start-ups, entrepreneurs and freelancers.

✅ This Month's Topic: AI Without the Overwhelm: What to Use, What to Trust & What to Protect

Where do you even start with AI? ChatGPT, Claude, Gemini, Copilot. There are many options, and most business owners are either avoiding AI or using it without a plan. But AI is already part of how your business runs. Customers are finding businesses through AI search, not just Google. And the software you already pay for, like your invoicing, email, and scheduling tools, probably has AI features you haven’t touched yet.

Casey Whitcher of CW Dynamic Digital Marketing builds high-performing websites, runs digital marketing, and automates daily workflows for small businesses. In this practical session, he’ll walk through what each AI tool does best, how AI is changing marketing, and how to use the tools you already have.

Then we’ll talk about the questions most people skip: What should you hand off to AI, and what should you keep doing yourself? What can you trust it with, and what needs a second look? And what do you need to watch out for to protect your business, your data, and your clients?

You’ll leave knowing where AI fits in your business and how to use it safely. Come with questions, and just in time for Thanksgiving, you might walk away with a few hours back in your week!

Presented by: Casey Whitcher
Owner & Director of Digital Strategy, CW Dynamic Digital Marketing

🖊️ For the first 30 to 45 minutes, there is an open forum for getting to know fellow entrepreneurs, for networking, for resources, for information sharing, and for story telling. Local members of the community will be available for conversation and questions as well.

🖊️ This event is free, but registration is recommended. Light snacks and refreshments to be provided -- EtcCoworking.Space/SBSH/