AI Is Defining Your Brand – And It’s Not a Search Problem

For a description and more information about this webinar, please see below.

This session goes beyond the hype and headlines to address the silent, structural shift that is beginning to redefine brand perception. AI’s role in how people interact with brands is often treated as search. That framing is dangerously simplistic. Today, AI systems act as silent intermediaries, shaping brand understanding using signals far beyond a brand’s owned channels – and none of that knowledge is shaped by advertising. We’ll ground this discussion with a view of how AI systems interpret several global brands today, a perspective that is often surprising and clearly illustrates the change already underway.

Key Takeaways:

• Technology: Where AI tech is today, where it is heading next, and how current capabilities (and limitations!) shape everything that follows.
• Consumers: How consumer behavior is shifting as AI becomes embedded everywhere – not just search, but everywhere: tools, maps, phones, literally every touchpoint.
• Brands: How AI systems surface, interpret, and explain brands, and what this means for brand equity. And it’s not a search problem.
• Future: What is likely to accelerate, and what remains genuinely uncertain – not based on assumptions, but state of technology, compute restraints, and adoption realities.

Speaker: Marina Petrova, CEO and Co-Founder, Intentful