Calling Vendors

Black Women Rock

Tomika McFadden is a prominent figure in health and wellness, especially within the urban communities of Philadelphia. As the Founder and CEO of Pennsylvania Care Associates, she has dedicated her career to empowering socio-economic growth and health awareness. McFadden is not only a business leader but also a community activist, philanthropist, and visionary, deeply committed to improving the quality of life for individuals with health challenges and disabilities. Her efforts have led to the creation of significant health-focused events aimed at educating, empowering, and providing essential medical services to underserved populations.One of her hallmark events is the BeWhole Health Fest, recognized as the nation's largest urban health and music festival. This annual event at Penn’s Landing draws over 30,000 attendees, featuring more than 250 retail, corporate, and health vendors along with providing over 12,000 free health screenings. The festival includes a variety of activities such as kids carnivals, rock-climbing walls, yoga and dance lessons, health screenings, mindfulness workshops, and musical performances by prominent artists​​​​​​.Additionally, McFadden has been instrumental in organizing health-centric events like the "Health First" event at Malcolm X Park, combining legendary musical performances with proactive healthcare services. Her initiatives emphasize the importance of early screenings, consistent primary care, and making health care accessible and enjoyable for the community. The success of these events underlines her innovative approach to blending entertainment with essential health awareness and services​​.Tomika McFadden's personal journey, marked by the challenges of raising children with special needs as a single mother, has fueled her passion for health and wellness. Her efforts to create inclusive, empowering events reflect a deep understanding of the obstacles faced by many in accessing necessary health care. Through these events, McFadden seeks to change the mindset of how people approach their health and wellness, promoting a healthier, more informed community​

Tomika Mcfadden

Mother’s Day Weekend Kickoff ✨

Presented by BeWhole Foods & Evolve & Elevate Productions

Braid Mill

Join us for a powerful evening celebrating style, culture, sisterhood, and Black excellence at the Black Women Rock: Mother’s Day Weekend Kickoff event.This vibrant celebration honors the strength, creativity, and brilliance of Black women while bringing the community together for an unforgettable night of entertainment, connection, and celebration.Whether you're celebrating yourself, your mother, a mentor, or the incredible women in your life, this event is the perfect way to kick off Mother’s Day weekend in style.<h3>What to Expect</h3>⭐ Unlimited Champagne Tower Experience ⭐ Live Entertainment ⭐ Fashion Show Featuring Bold &amp; Beautiful Designs ⭐ Gifts &amp; Giveaways ⭐ Local Vendors &amp; Shopping ⭐ Dinner Options AvailableEnjoy an energetic atmosphere filled with music, fashion, and celebration while supporting amazing businesses and creatives.<h3>Event Details</h3>📅 Date: Friday, May 8, 2026 ⏰ Time: 6:00 PM – 9:00 PM 📍 Location: The Braidmill 441 High Street Philadelphia, PA🎟 Tickets: $10<h3>Why You Should Attend</h3>This event is more than just a gathering—it’s a celebration of culture, empowerment, and community. Come dressed to impress, connect with inspiring women, enjoy incredible entertainment, and create unforgettable memories.✨ Bring your friends, your mother, your sisters, and your energy. Let’s celebrate the beauty, brilliance, and power of Black women together.

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Black Women Rock

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Black Women Rock

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