The Business of Woo: Create Your Go To Market (GTM) Strategy, Part 2

Note on logistics: I will email all attendees who register Zoom links for this online workshop, so be sure to add rachel@totemreadings.com to your email favorites and/or check your junk folder for the Zoom details!

Content details: In this third module of our Business of Woo workshop series, we'll walk attendees through how they can build the second half of their own Woo-based business' Go To Market (GTM) Strategy, including: their Brand Guidelines, which include visual, narrative and behavioral aspects of their Woo-based business' core identity; Logo Kit, highlighting the architecture of a high-performing Logo in the marketplace; their Pricing Strategy from initial Growth Mode all the way through Sustain Mode, including how to build out rates and manage client payment; their overall Marketing Strategy, including what myths to dispell and avoid-- particularly in the social media space! and; Thought Capital Strategy, including their Annual Editorial Calendar for creating blog posts, newsletters, and podcasts!