An Evening with Sarah Hoover in conversation with Alana Oxfeld

Join us for an evening with author Sarah Hoover for the release of the paperback edition of her bestselling memoir, THE MOTHERLOAD.

Event moderated by Alana Oxfeld, Founder, State of Kid.

🎟️ Please note ticket options include a 1 Guest + 1 Book bundle and a free general admission:

The 1 Guest + 1 Book ticket ($20 + tax) includes admission for ONE (1) guest and ONE (1) copy of the book upon entry.

General admission includes admission for ONE (1) guest, book not included, but books will be available for purchase the evening of the event.

Can't make the event? Buy your copy here.

About The Book

Like most of us, Sarah Hoover grew up imagining a certain life for herself, and when she moved from Indiana to New York City to study art history, the life she’d imagined began falling into place. She got her degree in art history, landed a job in a gallery, made friends, and met interesting artists, one of whom became her husband. But when Hoover got pregnant, everything in her life began to unravel.

She felt like an imposter in her own body. She grew distant from her friends and husband. Anxiety, fear, guilt, and shame threatened to swallow her. She also experienced trauma at the hands of one of her doctors—a stark trigger. And when her son was born, there was no joy.

Her despair was persistent, even with help, therapy, and pills. Grieving a lost identity and angry at the world around her, she found herself despising her baby, her husband, and herself. She was afraid it might not end. With the help of a doctor’s diagnosis, Hoover began to understand the cluster of symptoms that informed her experience—she was drowning in postpartum depression—and that she wasn’t a bad mother or a failed woman.

At its core, this “page-turning look at the realities of motherhood and postpartum depression” (Candace Bushnell, New York Times bestselling author) is about learning to forgive yourself. It’s a rejection of the cultural idea of the mother as a perfect being. And it’s a propulsive and whip-smart “welcome moment of truth” (W Magazine) on the vicissitudes of marriage, life, and parenting—a motherhood memoir unlike any other.

About The Author

Sarah Hoover holds a master’s degree in cultural theory from Columbia and a BA in art history from NYU. Her writing has been featured in The Wall Street Journal, Harper’s Bazaar, Psychology Today, Mother Tongue, The Strategist, and Vogue. The Motherload is her first book.

About The Moderator

Alana Oxfeld is a marketing and strategic communications leader known for building high-growth, culturally relevant brands. She is the Founder and CEO of State of Kid, a modern children’s concept and established leader in the Miami market.Since launching in 2019, State of Kid has become the go-to premium destination for children’s enrichment, retail, and events, with multiple South Florida locations. The business blends play-based classes, a curated retail assortment, and elevated experiences for a new generation of parents, and has partnered with globally recognized brands including Disney+, EDITION Hotels, Evite, Hatch, Lalo, and OMEGA, among others.Prior to State of Kid, Alana helped scale breakout brands including Flywheel Sports, where she led communications during its rapid U.S. and international expansion, and Bai Beverages, where she served as VP of Brand Communications & Activation through its $1.7B acquisition.