The Power of Words: A Brand Storytelling Workshop - VIRTUAL

LAB MPLS

In this virtual workshop, we'll explore creative and efficient tools to tell your brand story.

In this virtual workshop, we'll explore creative and efficient tools to tell your brand story in ways that most strongly resonate with your audience. You'll leave feeling confident in how to spread the word about your business in ways that feel most authentic to you. We'll cover brand voice, tag lines, one-sentence brand stories, how to build a "romance paragraph," and effectively tell the story behind your work. Event Schedule: *Please note: this workshop is hosted virtually via Zoom. You will receive a link to enter the workshop a few days before the event via email. 5:30-6:30: Workshop hosted via Zoom with Emma Learn all about copywriting and brand storytelling from LAB's very own Brand &amp; Editorial Manager. Spend time developing your own brand copy with our hands-on questions, prompts, and discussion with a group of fellow entrepreneurs. 6:30-7pm: Additional questions, 1:1 help, and writing time If you'd like to stay online, Emma will be available for 1:1 help refining the messaging you've created during the workshop. About Emma: Emma is a graduate of the University of Iowa's undergraduate Creative Writing Program and holds an MFA in Creative Writing from Hamline University. She's the Brand + Editorial Manager at LAB, creating brand copy that raises engagement and emphasizes clients' values through storytelling and content creation. As the Editor-in-Chief at Collective Magazine, Emma tells the stories of local artists, entrepreneurs, and designers. She lives in Chicago.

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The Power of Words: A Brand Storytelling Workshop - VIRTUAL

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The Power of Words: A Brand Storytelling Workshop - VIRTUAL

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