Catalyzer: One to Many

Catalyzer tackles the challenge of scaling professional service businesses from a solo founder to a growing team.

Presenter: Brendan Lopes - Multipli Tech

Module 2: Building Your Pipeline

• How do you balance production with customer acquisition?
• Honing in on Customers' Personas and their respective preferences
• Efficiency - Networking and Conferences
• Automation - Setting aside time to develop marketing automations and CRM integrations
• Sales Discipline

Catalyzer focuses on the challenge of scaling up a professional service business from one (the founder) to many employees, and how to scale up a firm.

This is a quarterly event with monthly meet-ups in between. The quarterly events will be facilitated by professional firm leaders who have successfully scaled, and topics will include sales and marketing automation, avoiding the feast/famine loop, 1099s vs FTEs, productivity tools, and relevant legal and HR dos and don’ts.