Business of Home x DMC Business Accelerator Series: Landing the Right Work
Business of Home and Dallas Market Center are joining forces to bring you the Business Accelerator Series.
DETAILED LOCATION:
Dallas Market Center (2100 North Stemmons Freeway, Dallas, TX 75207)
Interior Home + Design Center (IHDC Building), 1st Floor
Room IHDC -1D202
PARKING:
Interior Designers and Independent Decorators receive complimentary valet service in front of the World Trace Center Building. Free public parking is permitted in all areas not marked by signage.
DETAILED OVERVIEW:
This series is a new designer experience focused on developing the tools, strategies and confidence essential to building stronger, more intentional businesses. The first session in this four-part series investigates the stage where every successful project begins: winning the job. Through a combination of designer panels moderated by BOH Editor in Chief, Kaitlin Petersen, and workshops from top business coaches, these half-day programs unpack what it really means to land the right clients, not just more of them. From optimizing digital tools and polishing your online presence to mastering the initial consultation (and deciding whether you should charge for it), the sessions explore the systems and strategies that draw aligned clients to your doorstep. Bring your notebook—or your laptop—and come ready to learn: You’ll leave with a sharper understanding of how to position your firm, convey your value, and set the stage for successful client relationships.
Business of Home and Dallas Market Center are joining forces to bring you the Business Accelerator Series.
DETAILED LOCATION:
Dallas Market Center (2100 North Stemmons Freeway, Dallas, TX 75207)
Interior Home + Design Center (IHDC Building), 1st Floor
Room IHDC -1D202
PARKING:
Interior Designers and Independent Decorators receive complimentary valet service in front of the World Trace Center Building. Free public parking is permitted in all areas not marked by signage.
DETAILED OVERVIEW:
This series is a new designer experience focused on developing the tools, strategies and confidence essential to building stronger, more intentional businesses. The first session in this four-part series investigates the stage where every successful project begins: winning the job. Through a combination of designer panels moderated by BOH Editor in Chief, Kaitlin Petersen, and workshops from top business coaches, these half-day programs unpack what it really means to land the right clients, not just more of them. From optimizing digital tools and polishing your online presence to mastering the initial consultation (and deciding whether you should charge for it), the sessions explore the systems and strategies that draw aligned clients to your doorstep. Bring your notebook—or your laptop—and come ready to learn: You’ll leave with a sharper understanding of how to position your firm, convey your value, and set the stage for successful client relationships.
Good to know
Highlights
- 6 hours 30 minutes
- In person
Refund Policy
Location
Dallas Market Center
2100 North Stemmons Freeway
Dallas, TX 75207
How do you want to get there?
Agenda
Business of Home Breakfast Sponsored by Unique Loom
Enjoy a come-and-go breakfast prior to the start of the program, with the opportunity to meet Business of Home Editor in Chief, Kaitlin Petersen, and the program speakers. Light breakfast items and beverages will be available, offering time to arrive early, connect with others, and get settled before the program begins.
The First Impression
Long before a client reaches out, they’re forming opinions about your business. This session clarifies how to create content that connects with your target audience, builds loyalty, and boosts leads. Speaker: Renee Bush, Founder & Principal Strategist, Tandem
Positioning with Purpose
What sets your firm apart? This panel identifies the foundational work necessary to establish a strong, differentiated design business, and demonstrates how a clear vision statement guides decision-making, shapes positioning, and creates consistency across every client touch point. Speakers: Bryan Yates, Principal Designer, Yates Desygn; Mike Yates, Managing Director, Yates Desygn; Javier Burkle, Principal Interior Designer, Burkle Creative. Moderated by Kaitlin Petersen, Editor in Chief, Business of Home