Winning Strategies with a WBE | Kelly Lopez of KLo Edge

The Re-Engagement Blueprint: If you’ve ever been ghosted by a “perfect” prospect after your initial contact, this session is for you.

You had a great call! They were engaged. Interested. Even excited ... then … nothing.

Corporate and government buyers aren’t ignoring you. They’re overwhelmed, distracted, and prioritizing differently. If you don’t know how to re-enter the conversation, you could miss out.

Join our guest speaker Kelly Lopez, founder and CEO of KLo Edge, to kick off our WBEC Florida Winning Strategies with a WBE series. This free virtual meeting will help you learn:

• Why buyers go quiet (and why it’s rarely personal).
• How to re-engage top targets using value, not pressure.
• 5 types of high-credibility follow-ups that shift attention back to you.
• What to send, say, and share to warm up cold leads.
• How to create your own 60-day re-engagement plan to stay visible and relevant.

Deals don’t die, they drift. This webinar shows you how to stay top-of-mind, reopen conversations, and turn “ghosting” into forward momentum using a value-driven follow-up strategy.

Outcome: Walk away with a plug-and-play follow-up strategy that helps you and your team open conversations, generate new touchpoints, and build long-term corporate and government relationships, even when buyers go silent.

Register today! And bring your sales and marketing leaders, too.

ABOUT THE SPEAKER

Kelly G. Lopez | Founder and Sales Strategist | KLo Edge

Kelly G. Lopez is a B2B sales strategist with more than 20 years of experience working inside billion-dollar organizations, where she learned firsthand how large companies buy and make decisions. She founded KLo Edge to bring that insider knowledge to small and midsize, founder-led companies, helping them compete and win against industry giants.

Her work delivers measurable results. In a recent engagement, Kelly built a sales roadmap that enabled a team with less than one year of tenure to secure more than 60 meetings with Fortune 500 category managers, proving that the right strategy outperforms experience alone.

Kelly lives in Orlando, Florida, with her husband and six children. She is the author of the children's book Strength Like Mama’s, as well as a community leader and a graduate of the University of Florida.