Crisis Communication: From Early Warning Signs to Reputation Recovery

Explore the intricacies of a successful crisis communication plan and develop the roadmap that will avert permanent reputation damage.

A crisis today is far more than a PR challenge. It is a critical business and leadership problem where "speed creates headlines … strategy creates outcomes." This 45-minute virtual session provides the strategic roadmap you need for immediate detection and response. Learn to recognize the crucial pivot point where an issue becomes a crisis by training your team to focus on:

• Watching cultural and newsworthy moments by tapping into your audience.
• Applying the "control test" to make sure you’re prepared when the crisis hits.
• Identifying triggers that can critically impact the business and brand reputation.

Beyond detection, you'll gain actionable strategies for proactive preparation, including how to develop a living crisis playbook and align with leadership to discern when to exercise response speed vs. legal precision. In this session, we will explore:

• A framework for handling an attack from a political figure on your brand.
• Lessons from national brand case studies on managing influencer and creative campaign risk.
• Immediate steps for Reputation Repair; preparation to measure and rebuild public trust in the long-term.