The ABCs of BD: How do you attract more customers?

The ABCs of Business Development is an ongoing series of virtual workshops covering foundational business development topics.

Last month we discussed outreach. You can't always rely on customers to find you, and so it's necessary to be proactive. Go hunt for the business! However, this can be exhausting, right? So this month we discuss how to attract more customers to you, so you're not always doing the heavy lifting. We will cover various marketing strategies in a very practical, pragmatic way so you can start to apply them right away in your business.

BONUS! The registration fee also includes a second session devoted to a group discussion where you can share ideas and glean best practices from other attendees. It's two weeks later on Tuesday, April 21st from 11am to 12pm. See FAQs below for more info about the format of The ABCs of Business Development.