Exterior Expertise: 2026 Trends & Insights
Exterior Remodel 2026. What's Trending. What's Selling. What Contractors Actually Love.
Join us as Estate Claim Services hosts us at ABC Supply in Lakeville to learn about 2026 exteriors trends and insights! Interact with James Hardie board, Azek siding samples, Brava roofing materials, and curated exterior trend boards for hands-on discussion and networking.
Speaker, author, and entrepreneur, Pamela Jones will kick off the program side of things with a TED-style talk at 3:30pm. Then we’ll be treated to a fabulous panel moderated by Lucy Davis to learn more about 2026 trends, contractor-favorite products, homeowner feedback, and performance-driven material choices. By the time this event is over, you’ll feel informed about what’s trending and performing as well as confident recommending and selecting materials. Don’t miss this perfect event to kick off the outdoor season!
Event Details
What: Exterior Expertise: 2026 Trends & Insights
When: Thursday, April 16, 2026; 3-5pm
Agenda:
3–3:30 pm: Socializing + Product Insights
3:30–3:45 pm: Announcements & TED- Style Talk by Pamela Joens
3:45–4:30 pm: Panel Discussion (Moderated by Lucy Davis)
4:30 pm-5pm: Closing + networking
Where: ABC Supply – 21881 Grenada Ave, Lakeville MN 55044
Cost: $25
Questions: Email events@wincmn.org
Meet Your Panelists:
Lucy Davis - MODERATOR Senior Project Manager, Estate Claim Services Exterior Remodel Specialist
Lucy brings hands-on experience across both residential and commercial exterior projects, specializing in roofing, siding, windows, and full exterior remodels. As a Senior Project Manager at Estate Claim Services, she works closely with homeowners, property managers, and investors to ensure projects are executed with precision, quality, and long-term performance in mind.
With a strong understanding of both construction and property value, Lucy approaches every project with a focus on durability, return on investment, and overall asset protection. She is known for guiding projects from concept to completion while helping clients make confident, informed decisions.
Her ability to connect design, materials, and real-world execution makes her a trusted partner for exterior projects across Minnesota.
Beth Petersen Randall Real Estate Agent & Investor, The BPR Experience
Beth brings over 26 years of experience in real estate, with a strong background in interior design and residential rehabs. Known for her ability to see potential and value in every property, she helps clients navigate buying and selling with clarity, confidence, and long-term vision.
Her insight into what buyers respond to, what drives resale value, and how exterior upgrades impact perception makes her a key voice in the conversation around today’s evolving housing market.
Molly Philion Outside Sales Representative, ABC Supply
Molly brings over 25 years of experience across roofing and siding distribution, with a deep understanding of material sourcing, product performance, and contractor needs. At ABC Supply, she plays a key role in siding procurement and works closely with contractors, builders, and vendor partners across the Twin Cities.
Known for bridging the gap between purchasing, sales, and field execution, Molly provides valuable insight into product selection, availability, and what it really takes to keep projects running smoothly from start to finish.
Jayme Stauffenecker Outside Sales Representative, Lumbermen’s Inc. (Azek Exteriors)
Jayme works closely with lumberyards, contractors, and dealers across Minnesota to support the growth of exterior building products and strengthen supplier relationships. With a background in sales, marketing, and client experience, she brings a strategic perspective on how businesses can stay competitive in a rapidly evolving industry.
Her experience across both product lines and partnerships gives her insight into emerging trends, material selection, and how contractors can position themselves for long-term growth in the exterior remodeling space.
Becca D Bastyr Senior Designer, Mom’s Design Build
Becca brings a strong foundation in architecture and art history, combined with a passion for creating thoughtfully designed outdoor spaces. As a Senior Designer at Mom’s Design Build, she specializes in exterior and landscape design with a focus on structural elements and cohesive outdoor environments.
Her work has earned over 30 industry awards, reflecting her ability to blend creativity, functionality, and lasting design. Becca offers valuable insight into how architectural design, materials, and layout come together to shape impactful exterior spaces.
Our Q2 Non-Profit: The Reel Hope Project
For the second quarter of 2026, WINC will be donating a portion of your event registration fees to The Reel Hope Project. To give more, use this link.
At The Reel Hope Project, we make videos of kids in foster care who are waiting to be adopted, using their videos to find a forever family for every child. We are the only non-profit in the country focused exclusively on creating hope-filled and child-centric videos that dramatically increase the odds of adoption. Each reel is provided free of charge to the child’s county or agency as a resource for prospective adoptive families. Our long-term goal is to help 1,000 children every year find the loving, permanent families they deserve
Exterior Remodel 2026. What's Trending. What's Selling. What Contractors Actually Love.
Join us as Estate Claim Services hosts us at ABC Supply in Lakeville to learn about 2026 exteriors trends and insights! Interact with James Hardie board, Azek siding samples, Brava roofing materials, and curated exterior trend boards for hands-on discussion and networking.
Speaker, author, and entrepreneur, Pamela Jones will kick off the program side of things with a TED-style talk at 3:30pm. Then we’ll be treated to a fabulous panel moderated by Lucy Davis to learn more about 2026 trends, contractor-favorite products, homeowner feedback, and performance-driven material choices. By the time this event is over, you’ll feel informed about what’s trending and performing as well as confident recommending and selecting materials. Don’t miss this perfect event to kick off the outdoor season!
Event Details
What: Exterior Expertise: 2026 Trends & Insights
When: Thursday, April 16, 2026; 3-5pm
Agenda:
3–3:30 pm: Socializing + Product Insights
3:30–3:45 pm: Announcements & TED- Style Talk by Pamela Joens
3:45–4:30 pm: Panel Discussion (Moderated by Lucy Davis)
4:30 pm-5pm: Closing + networking
Where: ABC Supply – 21881 Grenada Ave, Lakeville MN 55044
Cost: $25
Questions: Email events@wincmn.org
Meet Your Panelists:
Lucy Davis - MODERATOR Senior Project Manager, Estate Claim Services Exterior Remodel Specialist
Lucy brings hands-on experience across both residential and commercial exterior projects, specializing in roofing, siding, windows, and full exterior remodels. As a Senior Project Manager at Estate Claim Services, she works closely with homeowners, property managers, and investors to ensure projects are executed with precision, quality, and long-term performance in mind.
With a strong understanding of both construction and property value, Lucy approaches every project with a focus on durability, return on investment, and overall asset protection. She is known for guiding projects from concept to completion while helping clients make confident, informed decisions.
Her ability to connect design, materials, and real-world execution makes her a trusted partner for exterior projects across Minnesota.
Beth Petersen Randall Real Estate Agent & Investor, The BPR Experience
Beth brings over 26 years of experience in real estate, with a strong background in interior design and residential rehabs. Known for her ability to see potential and value in every property, she helps clients navigate buying and selling with clarity, confidence, and long-term vision.
Her insight into what buyers respond to, what drives resale value, and how exterior upgrades impact perception makes her a key voice in the conversation around today’s evolving housing market.
Molly Philion Outside Sales Representative, ABC Supply
Molly brings over 25 years of experience across roofing and siding distribution, with a deep understanding of material sourcing, product performance, and contractor needs. At ABC Supply, she plays a key role in siding procurement and works closely with contractors, builders, and vendor partners across the Twin Cities.
Known for bridging the gap between purchasing, sales, and field execution, Molly provides valuable insight into product selection, availability, and what it really takes to keep projects running smoothly from start to finish.
Jayme Stauffenecker Outside Sales Representative, Lumbermen’s Inc. (Azek Exteriors)
Jayme works closely with lumberyards, contractors, and dealers across Minnesota to support the growth of exterior building products and strengthen supplier relationships. With a background in sales, marketing, and client experience, she brings a strategic perspective on how businesses can stay competitive in a rapidly evolving industry.
Her experience across both product lines and partnerships gives her insight into emerging trends, material selection, and how contractors can position themselves for long-term growth in the exterior remodeling space.
Becca D Bastyr Senior Designer, Mom’s Design Build
Becca brings a strong foundation in architecture and art history, combined with a passion for creating thoughtfully designed outdoor spaces. As a Senior Designer at Mom’s Design Build, she specializes in exterior and landscape design with a focus on structural elements and cohesive outdoor environments.
Her work has earned over 30 industry awards, reflecting her ability to blend creativity, functionality, and lasting design. Becca offers valuable insight into how architectural design, materials, and layout come together to shape impactful exterior spaces.
Our Q2 Non-Profit: The Reel Hope Project
For the second quarter of 2026, WINC will be donating a portion of your event registration fees to The Reel Hope Project. To give more, use this link.
At The Reel Hope Project, we make videos of kids in foster care who are waiting to be adopted, using their videos to find a forever family for every child. We are the only non-profit in the country focused exclusively on creating hope-filled and child-centric videos that dramatically increase the odds of adoption. Each reel is provided free of charge to the child’s county or agency as a resource for prospective adoptive families. Our long-term goal is to help 1,000 children every year find the loving, permanent families they deserve
Good to know
Highlights
- 2 hours
- In person
Refund Policy
Location
ABC Supply Co. Inc.
21881 Grenada Avenue
Lakeville, MN 55044
How do you want to get there?
