The Road to Growth: Ad Spend Outlook for 2026

For a description and more information about this webinar, please see below.

Dragged down by economic headwinds, Canada's ad economy suffered in 2025. However, at the start of 2026, ad spend is returning to growth and outlooks are more positive.

In this webinar, we will cover the headwinds and tailwinds still impacting Canada's ad industry, category dynamics at play as well as offering our forecast for the market in 2026.

We will also talk about the job market and what AI means for advertising now and in the future.

Speaker: Sean Wright, Chief Insights & Analytics Officer, Guideline