Leadership Liftoff: Building Your Leadership Brand

Group Mentoring Workshop on Leadership Development

Just as a product's brand sets customer expectations and increases the company and product’s value, your brand can enhance or hinder your career success. In the Leadership Brand Workshop, you will discover and articulate your core values and use them to develop your brand as a leader—a brand that tells the world who you are and helps everyone around you support your vision.

You will translate your core values into an elevator pitch, mission, and vision so powerful that leadership is all but automatic and colleagues and executives will recognize your value as an inspiring business leader.

Key Takeaways/Benefits

1. Do you struggle when people ask, “what do you do?” Now, you will know how to answer with enthusiasm and clarity that match the passion you feel inside.
2. What do you stand for? Who are you? You will discover and articulate your core values, with greater clarity than you have ever had.
3. Do you truly know which values matter? You will learn which values and vision elements move people, eliminating the vanilla values that sound like mundane corporate-speak.
4. Do you have trouble connecting? You will translate values into mission and vision, with a clear elevator pitch. You will use values of transparency, empathy, and communication to make leadership natural.
5. Are you a confident leader? Armed with a clear leadership brand and connection skills, you will boldly inspire and your leadership will become more natural.

Target Audience

Career professionals who are looking to reinvent themselves as leaders, so their colleagues will see their ability to influence and inspire, and executives will see them as leadership talent worthy of top assignments and roles.

Dates

March 24, 26, 31 at 10am - 11am PST

April 2 at 10am - 11am PST (Bonus Session)

Workshop Facilitator Bio

Moe Rubenzahl is a retired business and marketing strategy consultant who has served worldwide clients ranging from 2 to 700 million dollars in revenue.

An engineer by training (with a BSEE from Princeton University and an MSEE from Stanford University), Moe is known for straightforward, methodical marketing processes that make sense. He has 45 years of executive-level marketing and business experience with billion-dollar firms, including a $2.5 billion semiconductor manufacturer, where his team built a world-class Internet marketing program that outperformed much larger competitors. Previously, he was the Marketing Director for a consumer electronics startup, which he saw through its public offering. He began his career at Hewlett-Packard, in design engineering and product marketing roles.

Event Recording, Fees & Donations

This is an online event that will be recorded for educational and marketing purposes. By participating in the online event, you agree to be recorded, such as but not limited to, when you are asking questions or stating comments.

The Mentoring Club is a 501(c)(3) nonprofit organization. Fees cover operational expenses. We welcome donations to further expand our mentoring outreach globally.

If you would like to apply for a grant to participate in the workshop, please email liesel@thementoringclub.org with the subject "Grant request for the Leadership Liftoff: Building Your Leadership Brand Workshop" and state (1) why you would like to participate in the workshop and (2) why you need a grant. We have a maximum of 4 slots available for grants for this cohort.

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