Lessons from a Journalist: How to Secure Media Coverage - Newcastle

Are your pitches being ignored? Want to boost press coverage for you or your client?

In this jam-packed three-hour-plus workshop, national journalist Suzanne Bearne who writes for national titles including the Guardian, the Observer and the BBC, is a producer for national BBC radio programmes including the Today programme, and former host of the Guardian's PR Masterclass, will explore what journalists are looking for from a story, and how tweaking your pitch and your approach can have a major impact in securing press coverage.

Delving into almost 20 years' experience as a journalist across trade, national and consumer titles across print, online and radio platforms, Suzanne will offer guidance on working with the press, explain what to include in a press release that'll catch a journalist's eye, reveal how to take advantage of many of the digital platforms now available, and provide tips on building relationships with both in-house and freelance journalists (despite how tough it is right now).

Featuring strong case-studies, this interactive session is aimed at anyone interested in securing more media coverage, whether you work in PR or marketing, or run your own business. You'll also come away with a document featuring tips and successful pitches.