Story to Strategy™: Professional Narrative Master Class

In this Master Class, award-winning journalist Gery Deer shows you how to explore your own story to create a professional brand narrative.

In a world saturated with noise, credibility comes from clarity.

A professional narrative can turn a brand... into a neighbor.

*Story to Strategy™ Master Class is a 2-hour, interactive, and immersive master class led by a professional journalist and marketing specialist. Drawing from the disciplines of reporting, editing, and strategic positioning, this session helps professionals shape a clear narrative, distill a credible personal brand, and apply it with intention.

This is not about self-promotion.
It’s about defining how you show up—and why it matters.

Participants Will:

• Identify the through-line in their professional story
• Translate experience into a clear, credible personal brand
• Apply that clarity to real strategic decisions
• Leave with tools they can use immediately
• NO AI skills required.

Ideal For:

Executives, creatives, and professionals at any stage who want focus without fluff.

About this Course:
This is the second of the GLD Communications 2026 Master Class Series. The classes are held quarterly at The Entrepreneurs Center at the Dayton Arcade. Check our website for upcoming dates and topics.

About your course leader:

Gery Deer is a communications strategist, writer, and business development professional with decades of experience helping individuals and organizations grow through authentic relationship-based marketing. As the founder of GLD Communications, Gery specializes in storytelling and positioning for entrepreneurs, nonprofits, and community-focused businesses.

Gery is an award-winning newspaper columnist and workshop facilitator whose “Deer in Headlines” series has appeared in publications across the Midwest. He has presented classes and workshops at conferences, retreats, chambers of commerce, and professional associations, where his engaging style and real-world examples help participants immediately apply what they learn.

What to bring:
A pen and paper, tablet or laptop - whatever you feel most comfortable using to write and take notes.

Investment: $99 per person, or Buy One Get One Free (includes lunch)
Date & Time: Wednesday, February 6, 2026 | 11:00 AM – 1:00 PM
Location: Entrepreneur Center at the Hub, Dayton Arcade
Address: 31 South Main Street, Dayton, OH 45402

Additional Workshops are coming in 2026 as well, including (tentatively):

Q3 August 2026 – 21st Century Public Relations Master Class

Q4 October 2026 – Personal Brand Master Class

Full course schedules to be announced. Subscribe to our Eventbrite page for notifications.

*Story to Strategy is a trademark of GLD Enterprises Communications, Ltd. All rights reserved.

Join us in an amazing environment for learning - The Entrepreneurs' Center at the Dayton Arcade, part of The Hub.