Social Media Breakfast DFW: Content in a Scroll-First World

Join SMBDFW for practical insights on why good content gets ignored.

Modern Marketing, Real Community.

Content gets ignored every day. And it’s not because it’s bad. So why does good content get ignored??

In a scroll-first world, attention is fragmented, formats are constantly evolving, and even well-crafted content can struggle to break through. At the April 23 edition of Social Media Breakfast DFW, we’ll be making sense of why this happens—and what actually works now across written, visual, and video content.

This conversation will focus on:

• Why good content still gets overlooked in a scroll-first environment
• What breaks through the noise across written, visual, and video formats
• Short-form video best practices that go beyond trends
• Smart content repurposing and real success stories
• Visual storytelling that connects with real people
• When and how influencer and creator partnerships make sense

You’ll hear from a diverse panel of content experts, including:

• Bria Bell: VP, Industry Engagement Marketing - JPMorgan Chase
• Amy Fair: Content Strategist - Gainwell Technologies
• Ben Thomas: Director, Growth - MarketScale
• Mario Wilson: Video Content Producer, Owner - 12 Media Group

Together, they’ll share perspectives from corporate, agency, creator, and production environments—offering practical insights whether you manage content in-house, work with clients, support a nonprofit, or create independently.

As always, SMBDFW is about learning together, sharing what’s actually working, and building real community.

Fill your cup. Fuel your marketing.

**Proceeds from the registration fee will be donated to a local nonprofit, which will be announced on event day.