How Leading Brands Empower Small Businesses Through Connection & Creativity

Small Stories. Big Impact: How Leading Brands Empower Small Businesses Through Connection and Creativity

Small business is big business — and some of the world’s most influential brands are actively shaping how it grows. On February 19th, 2026, AMA Atlanta brings together senior marketing and communications leaders from Fiserv (Clover), Cox Automotive, Synovus, and Invest Atlanta for a candid conversation on how enterprise brands are meaningfully supporting small business success.

From financial enablement and access to capital to storytelling, technology, and market visibility, these organizations aren’t just offering products — they’re building ecosystems that help entrepreneurs scale with confidence. The discussion will unpack how large brands can use marketing, partnerships, and community investment to elevate small businesses while delivering real business impact of their own.

Attendees can expect practical insights from leaders who are redefining what modern brand partnership looks like — and how purpose-driven collaboration, credibility, and smart storytelling translate into growth across industries.

Agenda:

5:30pm - 6:30pm Networking/Registration Check-in (refreshments will be served)

6:30pm - 7:30pm Panel Discussion/Q&A

Location:

Yes& Agency

621 North Avenue NE Suite C-200

Atlanta, GA 30308

Parking:

Visitors may park in the parking lot for Southern Dairies at 620 North Avenue NE (across from the North Avenue side of Ponce City Market). The parking lot wraps around the building and visitors can find additional parking in the back located on Morgan Street NE off Glen Iris Drive NE.

2 hour parking is $5 via LAZ Parking App.

Thanks to our host Yes&!

Speaker:

Laurie Prickett (Moderator) | Senior Vice President, Economic Development for Invest Atlanta

Brian Rogers | VP of Brand Experience, Fiserv

Zach Ratcheson | Sr. Director Consumer Bank Marketing, Synovus

Lisa Aloisia | Director, Public Relations at Cox Automotive Retail Solutions

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*Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.

**Note: By registering, you agree to receive updates about news, programs, and special events from AMA Atlanta. Recording of the event or screen capture of the virtual event might be used likeness in the media to promote future AMA Atlanta events and programs. You also agree to receive emails from AMA Atlanta and our partners.