Free Workshop: Story to Support - Build Capacity through Social Media

This workshop explores how arts organizations and artists can use storytelling and social media to inspire connection and drive fundraising.

• Free for NWMIARTS Network Members
  Need to join? Add Membership in checkout
• $150 public registration
• Location: Petoskey, MI (venue TBD)

Level Up Workshop: Telling a Better Story

Led by Marivi Bryant, founder of HOME Agency, a people-first creative and strategy firm based in Traverse City, this workshop explores how arts organizations and artists can use storytelling and social media to inspire connection and drive fundraising. With experience helping mission-driven brands grow through authentic content and community engagement, Marivi will guide participants in identifying their unique stories, translating them into meaningful online communication, and using simple strategies to turn audiences into advocates and supporters.

Attendees will leave with practical tools to:

Clarify and share their story in a way that feels authentic and compelling

Use social media with purpose to grow community and engagement

Connect storytelling to fundraising goals in a sustainable, values-driven way

Facilitator: Marivi Bryant

Marivi Bryant is the Founder and President of HOME Agency, a people-first marketing and branding firm working with mission-driven organizations and national brands across the country. With nearly 25 years of experience spanning the Phoenix Suns, NASCAR Foundation, State Farm, Blue Cross Blue Shield, New Balance, and more, she built HOME on the belief that purposeful, human-centered marketing drives real impact. Originally from Venezuela, Marivi came to the United States at 13 to pursue tennis, earning a Division I scholarship and developing the resilience that fuels her leadership today. She is an active arts and community advocate, serving on the boards of Slow Burn Theatre Company and Old Town Playhouse, with past roles at the Blumenthal Center for the Performing Arts, Levine Museum of the New South, Arena Stage, and The Salvation Army of South Florida. In 2025, she launched the Values in Action Award, a $100,000 pro bono initiative supporting nonprofits through strategic marketing and storytelling. Marivi lives in Michigan with her husband, Mathew, and their children, Logan and Lyla.

Audience: Who is this for?

This session is designed for:

• Artists
• Organizations
• Anyone wanting to up their social media game

About Level Up

Level Up is a professional development series for the arts & culture sector.

Through interactive workshops and expert-led seminars, you will gain valuable skills and insights for growth. Whether you’re looking to improve your fundraising techniques, expand your art business, enhance your curatorial strategies, or foster stronger community engagement, Level Up offers the tools and knowledge to help you succeed.