Free Workshop: Ingredients for a Compelling Appeal Letter

The Northwest Michigan Arts & Culture Network amplifies the arts through connection.

Northwest Michigan Arts & Culture Network

Fundraising veteran Beth Stoner Wiegand will facilitate a detailed, hands-on workshop regarding the art of writing donor appeal letters.

West Shore Bank

Level Up Professional Development Workshops 2026

Level Up is a professional development series for the arts & culture sector.

Through interactive workshops & expert-led seminars, you will gain valuable skills & insights for growth. 

Level Up offers the tools and knowledge to help you succeed.

<p><em><em>*Limited availability.</em></em></p><ul><li>Free for NWMIARTS Network Members<br><em><em>Need to join? Add Membership in checkout</em></em></li><li>$150 public registration</li><li>Location: West Shore Bank - 400 E. 8th, Traverse City, MI</li></ul><h3>Level Up Workshop: Annual Appeal Letters with Beth</h3><p><br></p><p>What are the ingredients for a compelling Appeal Letter?</p><p>Fundraising veteran Beth Stoner Wiegand will facilitate a detailed, hands-on workshop regarding the art of writing donor appeal letters. In this three-hour session, we’ll look closely at what makes a letter purposeful, compelling, and how thoughtful practices, like audience segmentation and handwritten touches, can deepen prospect connections resulting in favorable results. Participants will have time to work on their own letters and leave with a solid draft or an improved version ready for use.</p><p><br></p><h4>Facilitator: Beth Stoner-Weigand</h4><p>A graduate of Indiana University with a BS in Music Performance, Beth’s first job was working for a US Senator before moving to a federal agency, the National Endowment of the Arts in Washington, D.C., followed by 22 years serving in a variety of roles in the Advancement Department at Interlochen Center for the Arts. When she isn’t golfing, sailing, gardening or on a travel adventure, she will be consulting, coaching or conducting annual teaching seminars in fundraising for Extended Education Services at Northwestern Michigan College, underwritten in part by Rotary Charities of Traverse City. She lives on Old Mission Peninsula with husband Bruce.</p><h4>Audience: Who is this for?</h4><p>This session is designed for:</p><ul><li>Organizations</li></ul><h4>About Level Up</h4><p>Level Up is a professional development series for the arts &amp; culture sector.</p><p>Through interactive workshops and expert-led seminars, you will gain valuable skills and insights for growth. Whether you’re looking to improve your fundraising techniques, expand your art business, enhance your curatorial strategies, or foster stronger community engagement, Level Up offers the tools and knowledge to help you succeed.</p>

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Free Workshop: Ingredients for a Compelling Appeal Letter

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Free Workshop: Ingredients for a Compelling Appeal Letter

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