Influencer Marketing: 1-Day Skill-Building Workshop | Canberra
Ready to level up your social media game? Discover the secrets of influencer partnerships that deliver measurable results.
Bring your team and save:
1. Groups of three or more receive a 10% discount
2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session
Course Overview:
This Influencer Marketing course provides a comprehensive guide to leveraging the power of social media influencers for brand growth. You’ll learn how to identify the right influencers, craft effective collaborations, and drive authentic engagement. Through real-world examples, legal insights, and hands-on practice, you’ll gain the confidence to build influencer partnerships that align with your brand’s goals and deliver measurable results.
Learning Objectives:
By the end of this course, you will:
- Understand the influencer marketing ecosystem and terminology
- Select and evaluate influencers based on your brand goals
- Create clear and impactful influencer campaign plans
- Navigate legal and ethical concerns in influencer partnerships
- Measure campaign performance to optimize future efforts
Target Audience:
· Digital marketers
· Social media managers
· Brand managers
· Content creators
Why is it right fit for you:
In a crowded digital landscape, influencer marketing has evolved into a highly effective strategy to reach, engage, and convert audiences. This course offers you the knowledge and tools needed to confidently partner with influencers, allocate budgets wisely, and track ROI with precision. Whether you're managing a brand, running a campaign, or creating content yourself, this program ensures you're equipped to build impactful collaborations that drive both conversation and conversion.
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Good to know
Highlights
- 8 hours
- ages 18+
- In person
- Paid parking
Refund Policy
Location
Regus - Canberra, Gateway Business Center
CANBERRA, Canberra Airport Level 4, Plaza Offices East, 35
Ph No: 61(0) 2 80155605 Leominster, ACT 2609
How do you want to get there?

Agenda
Module 1: Introduction to Influencer Marketing
• Evolution of influencer marketing • Why influencers matter today • Types of influencers: nano, micro, macro, and celebrity • Activity
Module 2: Identifying the Right Influencers
• Tools and platforms for influencer discovery • Assessing influencer authenticity and reach • Aligning influencers with brand values and goals • Activity
Module 3: Campaign Planning & Strategy
• Defining campaign objectives • Budget allocation and negotiation tips • Setting timelines and deliverables • Group exercise