From Clinic to Camera: Pearls for Mastering Media Engagement

ABGH

In a fast-moving media landscape, ABGH’s Masterclass equips GI and hepatology physicians to translate complex issues clearly and confidently

<p>Through practical guidance and real-world examples, this Masterclass will illustrate how to show up confidently in interviews, communicate complex GI and liver topics to a general audience, and demonstrate professional social media etiquette.</p><p>Participants will learn how to sharpen their messaging into compelling, conversational soundbites while maintaining scientific integrity. The session will provide insight into the media perspective—what reporters are looking for, how newsrooms operate, and how deadlines shape coverage. Attendees will also learn how to adapt messaging across print, broadcast, and digital platforms; stay on message using proven blocking and bridging techniques; and correct inaccuracies respectfully and effectively.</p>

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From Clinic to Camera: Pearls for Mastering Media Engagement

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From Clinic to Camera: Pearls for Mastering Media Engagement

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