Sales vs. Marketing and How To Harness Both For Success

Ascender

Sales is more than promotion; it's the structured process of guiding the right customer from interest to long-term loyalty.

Join <a href="https://ascenderpgh.com/" title="https://ascenderpgh.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Ascender</a> and <a href="https://www.linkedin.com/in/kate-mcdevitt-4164886" title="https://www.linkedin.com/in/kate-mcdevitt-4164886" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Kate McDevitt</a> for a one-hour hands-on workshop, where we’ll break down what sales really is, how it differs from marketing, and how to build a repeatable sales process for both B2C and B2B businesses.Kate McDevitt is Senior Vice President at TruBar, where she leads high-impact sales strategy and execution for the rapidly growing better-for-you snacking brand. With 25 years of experience in sales and business development across the consumer packaged goods sector, Kate has built a track record of driving revenue growth and expanding market footprint. Prior to joining TruBar, she served as Vice President of Operations at Sazerac, where she was responsible for building systems, processes, and insights that allowed the sales &amp; marketing organizations to operate efficiently. Known for her strategic mindset and strong industry relationships, Kate plays a central role in fueling TruBar’s expansion into national retail, club, and e-commerce channels. What we'll cover:<ul><li>Sales Foundations</li><li>Sales Messaging &amp; Pitching</li><li>Generate Inbound Interest &amp; Sales scripts</li><li>Customer Success &amp; Retention</li></ul>Who Should Attend:<ul><li>Founders and small business owners building a sales process</li><li>Early-stage startups selling their first products or services</li><li>B2B and B2C entrepreneurs looking to improve conversion and follow-up</li><li>Anyone ready to stop “winging it” and build a structured, repeatable sales system</li></ul> 🍢🥂 FOOD &amp; DRINKS INCLUDED WITH YOUR TICKETEnjoy refreshing beverages and bites while learning and connecting with other entrepreneurs and Ascender members. <h3>💻 🪑SPEND THE WHOLE DAY WITH US!</h3>Join us before the workshop for a Coworking Day from 9:30 AM - 5 PM. 🎟️ 🎟️ GRAB YOUR TICKETS TODAY!

Ascender is located at 6401 Penn Ave, 3rd Floor, Pittsburgh, PA 15206. Click <a href="https://goo.gl/maps/eoxkKpJ23K5aSZ587" title="https://goo.gl/maps/eoxkKpJ23K5aSZ587" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">here</a> for directions. We are in the same plaza as the East Liberty Trader Joe's; opposite side of the parking lot and directly next to Hair Master.Accessibility:Ascender is ADA accessible; attendees can take the stairs or the elevator up to the third floor to Ascender's space.Free on-site parking is available.Bus lines: 75, 74, 82, 77, 71C, 88, 86, 89 (within 3-minute walking distance after drop-off); P1, P2, P3 within 10-minute walking distance from the bus station.Ascender is committed to making our programs and services as accessible as possible. We do our best to honor all accessibility requests, keeping in mind that some requests may be logistically impossible for our small team to deliver. If there’s something we can do to make our programming more accessible to you, please fill out our <a href="https://docs.google.com/forms/d/e/1FAIpQLScX-DmiMKo00PYe4Q3E4Vr6e6JHZQzJFDxhHDlljhs_k4aEbw/viewform?usp=sf_link" title="https://docs.google.com/forms/d/e/1FAIpQLScX-DmiMKo00PYe4Q3E4Vr6e6JHZQzJFDxhHDlljhs_k4aEbw/viewform?usp=sf_link" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Accessibility Request form</a>, and we’ll get back to you within 3 business days with a proposed solution.Masking is not currently required in the Ascender space. If you need a recording or virtual attendance option for accessibility reasons, please let us know by filling out our Accessibility Request Form.

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