Business Bootcamp - The Dark Art of Persuasion & Influence

Digital Skills Hub

Discover the science of persuasion! Learn Cialdini's 6 principles & behavioural economics to master influence in marketing, sales, & beyond.

Digital Skills Hub Boscombe

In this eye-opening workshop, presented by Dr. Phil Wilkinson, we will cover the fascinating science behind persuasion and influence, drawing on Dr. Robert Cialdini’s six "Weapons of Influence" and key principles from behavioral economics. This is ideal for people interested in marketing and sales, or anyone who is interesting in developing practical tools to understand and apply psychological triggers that drive human behavior.

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Business Bootcamp - The Dark Art of Persuasion & Influence

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Business Bootcamp - The Dark Art of Persuasion & Influence

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