Ethical Personal Branding for Therapists

Click here to access full course information: Ethical Personal Branding for Therapists

Course Details:

• Date: Thursday, March 27, 2026
• Time: 12:00 PM – 3:00 PM EST
• Format: Live Online
• CEUs/CEs: 3 CEs

Course Description: This 3-hour workshop provides a comprehensive and practical framework for navigating boundaries in digital and public-facing spaces as a licensed mental health professional. As therapists increasingly appear on social media, podcasts, and other online platforms, new ethical dilemmas emerge around visibility, self-disclosure, confidentiality, scope of practice, and how clinicians represent themselves professionally.Grounded in ASWB, NBCC, APA, and NYSED standards, this course helps clinicians understand how to ethically share educational content, maintain clear role boundaries, protect client confidentiality, and make thoughtful decisions regarding personal branding. Participants will explore the distinctions between ethical self-disclosure, boundary-aligned digital presence, and boundary-violating content. The workshop emphasizes risk-mitigation strategies, trauma-informed considerations, values-driven professional identity, and practical tools such as SOPs, disclaimers, and scripts for navigating online engagement.Through applied examples, case analysis, and interactive reflection, attendees will leave with concrete strategies to show up ethically and confidently in digital spaces while safeguarding clinical boundaries. Meets NYSED 3-CEU Boundaries Requirements for Social Workers and Psychologists.

Learning Objectives:

By the end of this workshop, participants will be able to:

• Identify at least three ethical risks related to therapist visibility in digital spaces, including concerns around confidentiality, dual relationships, and boundary crossings.
• Differentiate between ethical self-disclosure, strategic branding choices, and boundary-violating disclosure by analyzing at least two examples of online therapist content.
• Apply at least two risk-management strategies (e.g., SOPs, documentation practices, scripts for declining clinical questions) to protect client confidentiality and maintain role boundaries when engaging publicly or online.

About Your Instructors:

Dr. Kiki Fehling is a licensed psychologist, author, speaker, and Linehan Board–Certified Clinician in Dialectical Behavior Therapy (DBT). She has worked with hundreds of emotionally sensitive, neurodivergent, and LGBTQ+ clients, helping them use DBT to reduce suffering and build meaningful, values-aligned lives. Her professional expertise is deeply shaped by personal experience—she credits DBT skills with supporting her through her own emotional recovery after surviving a heart attack at age 29. Dr. Fehling is widely known for her educational outreach through @dbtkiki, her Substack How To Queer Joy, her book Self-Directed DBT Skills, her DBT Cards for Coping Skills deck, and her work with the suicide prevention nonprofit Now Matters Now. She is also a WomenHeart Champion, using her clinical knowledge and lived experience to advocate for equity in cardiac health.

Shaina Siber-Sanderowitz, LCSW is a clinical social worker, integrative therapist, author, and founder of Affirm Mental Health, an accredited continuing education platform for mental health professionals. She is also the host of The Affirming Minds Podcast, a CE-eligible podcast that blends clinical depth with cultural humility and real-world application. Shaina has more than 15 years of experience in community mental health, hospital leadership, and private practice, including directing Ambulatory Psychiatry and Emergency Services in the Bronx during the height of COVID-19. Her clinical work centers on trauma, burnout, anxiety, self-esteem, and LGBTQ+ affirming care, drawing from ACT, CFT, IPT, and other evidence-based modalities. Through Affirm, she has created a thriving learning community that offers accessible, high-quality education to clinicians seeking compassionate, inclusive, and science-based training.

CE/CEU Information:

NYSED: AFFIRM Mental Health, LLC is recognized by the New York State Education Department's State Board for Psychology as an approved provider of continuing education for licensed psychologists #PSY-0196 and State Board for Social Work as an approved provider of continuing education for licensed social workers #SW-0695.

NBCC: AFFIRM Mental Health LLC has been approved by NBCC as an Approved Continuing Education Provider, ACEP No. 7580. Programs that do not qualify for NBCC credit are clearly identified. AFFIRM Mental Health LLC is solely responsible for all aspects of the programs.

ASWB: AFFIRM Mental Health, LLC, provider #1929, is approved to offer social work continuing education by the Association of Social Work Boards (ASWB) Approved Continuing Education (ACE) program. Regulatory boards are the final authority on courses accepted for continuing education credit. ACE provider approval period: July 18, 2025-July 18, 2028.