How Customers Find Businesses in an AI-Driven Search World

Marketing without a strategy is like throwing spaghetti at a wall to see what sticks.It might generate some results, but it's messy, inefficient, and ultimately leaves you with a big bowl of wasted pasta!

Ryan Mayer

Search Has Changed (Even If You Haven’t Noticed Yet). How People Search Today and as a business, how to get found

In this session, we’ll break down how AI search actually works and what small and medium-sized businesses need to understand to stay visible as search behavior evolves. We’ll explore whether people are really using AI instead of Google, how AI decides which businesses to mention, and why being “ranked” is no longer the same as being recommended.You’ll learn the practical requirements for showing up in AI-driven search results — including clarity, consistency, trust, and answer-friendly content — and how AI-focused SEO differs from traditional search engine optimization. We’ll also address common questions like whether you can pay to show up in AI results the way you can with Google Ads, and what role paid traffic still plays.This webinar is designed to help business owners understand what’s changing, what matters now, and where to focus — without hype, jargon, or sales pitches.

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How Customers Find Businesses in an AI-Driven Search World

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How Customers Find Businesses in an AI-Driven Search World

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