Search London's 15th Birthday - Community, Reddit and Measuring  AI in 2026

Search London

Join us to celebrate 15 years of Search, Community, LLMs and Measuring AI in central London!

Bounce Farringdon

<h2>Search London's 15th Birthday with Search 'n Stuff!</h2>Join us in person for an epic celebration of 15 years of Search London. Dive into the future with talks on Community, Reddit, LLMs and Measuring AI in 2026. It’s the perfect chance to connect, learn, and network with our community.To celebrate turning 15, we are teaming up with Search 'n Stuff. Come and meet and network with digital marketers from both communities. 🗓️ Date : Tuesday, 24 February, 2026 ⏰ Time : 18:00 – 23:00 📍 Venue : Bounce, 121, High Holborn, Farringdon, <a href="https://www.google.com/maps/place//data=!4m2!3m1!1s0x48761b4dace4700d:0x3e8ac968ee2020ba?sa=X&ved=1t:8290&ictx=111" title="https://www.google.com/maps/place//data=!4m2!3m1!1s0x48761b4dace4700d:0x3e8ac968ee2020ba?sa=X&ved=1t:8290&ictx=111" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">EC1N 2TD,</a> A big thank you to our sponsors for making this event possible. Thank you to our headline sponsor <a href="https://withcandour.co.uk/?utm_source=eventbrite&utm_medium=searchldnpage&utm_campaign=feb2026" title="https://withcandour.co.uk/?utm_source=eventbrite&utm_medium=searchldnpage&utm_campaign=feb2026" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Candour</a> ,a search-first design &amp; build agency, our refreshment sponsor <a href="https://www.whitepress.com/?utm_source=eventbrite&utm_medium=searchldnpage&utm_campaign=feb2026" title="https://www.whitepress.com/?utm_source=eventbrite&utm_medium=searchldnpage&utm_campaign=feb2026" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">WhitePress</a>, our cake sponsor, <a href="https://www.goodsignals.com/?utm_source=eventbrite&utm_medium=searchldnpage&utm_campaign=feb2026" title="https://www.goodsignals.com/?utm_source=eventbrite&utm_medium=searchldnpage&utm_campaign=feb2026" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Good Signals</a> our community sponsors <a href="https://studiohawk.com/?utm_source=eventbrite&utm_medium=searchldnpage&utm_campaign=feb2026" title="https://studiohawk.com/?utm_source=eventbrite&utm_medium=searchldnpage&utm_campaign=feb2026" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">StudioHawk</a> and <a href="https://www.lunarlinks.io/?utm_source=website&utm_medium=eventbrite&utm_campaign=feb-2026" title="https://www.lunarlinks.io/?utm_source=website&utm_medium=eventbrite&utm_campaign=feb-2026" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Lunar Links</a> and our scholarship sponsor <a href="https://www.amplfyr.app/?utm_source=website&utm_medium=eventbrite&utm_campaign=feb-2026" title="https://www.amplfyr.app/?utm_source=website&utm_medium=eventbrite&utm_campaign=feb-2026" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Amplfyr</a> for supporting us. <h2>Meet our speakers!</h2>Come and learn from our speakers: Erin, Jon, Tom and Jandira. Erin Simmons (They / Them) <a href="https://www.linkedin.com/in/erinsimmonsfreelance/" title="https://www.linkedin.com/in/erinsimmonsfreelance/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Erin</a> is Managing Director at the Women in Tech SEO community - focused on democratising successful careers through connection, education, opportunities, &amp; amplification. With 15+ years in marketing and analytics, they now focus on better understanding people and connecting them to the relationships and resources that support them most. Erin will speak about:Trust → Visibility: SEO Powered by Community You can AI-engineer your content and website all day, but even if you show up in the answers, you still won’t be chosen if people don’t trust you. Trust isn’t built between a person and a brand; it’s built in the communities, conversations, and human spaces where people help each other make sense of the world. In this talk, Erin Simmons explores the growing trust gap in search and why the real SEO edge comes from showing up where trust is being exchanged.<ul><li>When you earn trust, people make you visible -- they reference you in conversations, recommend you in threads, and surface you in the exact places AI and search engines now look for signals. Visibility is a byproduct of trust.</li><li>And if you focus on trust first, you’ll show up everywhere that matters: in AI results, in search, and in the moments when people turn to one another to decide what to believe.</li></ul> Jonathan Moore<a href="https://www.linkedin.com/in/moorejonathan/" title="https://www.linkedin.com/in/moorejonathan/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Jonathan</a> is an independent SEO and analytics consultant based in Cheltenham. With over 15 years of experience, including six years heading up the SEO and analytics for one of the UK's largest independent digital marketing agencies, he has got a knack for digging into the details to find what really matters. He has a degree in Computer Science and works with large data sets, APIs, and scripts the form the backbone of his business. Whether you need help with technical SEO, analytics audits, or uncovering competitive insights, he provides hand on consultancy for any business. Jonathan will speak about: Measuring search disruption: What metrics matter and who needs to know them<ul><li>This talk is for SEOs who need to understand and communicate the impact of emerging AI-driven search disruptors, including LLMs and AI Overviews.</li><li>The audience will learn which metrics genuinely matter and how to communicate the right insights to the right stakeholders at the right moment.</li><li>The takeaway is practical advice for measuring disruption that supports sound decisions without getting lost in hyper-tactical detail.</li></ul> Tom Sangers <a href="https://www.linkedin.com/in/tom-sangers-b016819/" title="https://www.linkedin.com/in/tom-sangers-b016819/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Tom</a> is Founder &amp; CEO of Metric Hub Digital, With over 20 years of hands-on experience in digital marketing, Tom brings a broad yet deeply practical skill set spanning PPC, SEO, and Paid Social. As the founder of Metric Hub, he works closely with eCommerce brands to build performance-led strategies that scale profitably, always focusing on real outcomes rather than vanity metrics. Likes: Strong coffee, Chess , problem-solving, data-driven challenges, and all the oddly satisfying little things. Dislikes: Wasted ad spend, guesswork, slow internet, and any kind of one-size-fits-all strategy. Tom will speak about:Reddit: Turning Communities into Customers Reddit isn’t niche anymore, it's mainstream attention at scale.<ul><li>Usage is real, and the time-spent is sticky: people don’t skim, they read, compare, and come back. </li><li>Reddit also gets everywhere, in feeds, links in group chats, and “best of” threads ranking in Google when people want honest answers.</li><li>For brands, the win is paid + organic in harmony. </li><li>Paid gets you discovered and captures demand fast. </li><li>Organic builds the proof: helpful posts, credible comments, answers that match what your ads promise. </li><li>When they align, Reddit drives awareness and trust and turns curiosity into conversions. </li><li>Let's look at a few strategies, to bring Reddit to the mainstream</li></ul> Jandira Neto<a href="https://www.linkedin.com/in/jandira-neto/" title="https://www.linkedin.com/in/jandira-neto/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Jandira</a> is an SEO Manager at Jellyfish, specialising in optimising digital SEO strategies to achieve exceptional results. With a focus on industries ranging from travel to retail, Jandira is dedicated to enhancing organic traffic, rankings, and click-through rates.Jandira will speak about:A Technical Analysis of LMM Content Retrieval and Its Impact on Brand Visibility<ul><li>Discover how to transform LLMs from static predictors into dynamic, real-time experts by mastering the architecture of Retrieval-Augmented Generation (RAG).</li><li>This talk deconstructs the shift from Naive to Modular RAG paradigms, revealing why technical strategies like semantic HTML are now more critical for brand visibility than traditional SEO.</li><li>Whether you are scaling automation workflows or optimizing for AI Overviews, you will leave with a strategic blueprint for building verifiable, context-aware systems that eliminate hallucinations and turn AI into a high performing business asset.</li></ul> <h2>Ticket includes:</h2>✅ Entry to the event ✅ Finger foods ✅ x2 drinks per person (soft drinks, wine and beer) ✅ Access to all talks and networking on the night ✅ Surprise gifts from our network 😉 Buy your ticket today and learn from Jonathan, Erin, Tom and Jandira plus network with up to 100 search professionals with enough food and drinks for everyone.

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