7th Marketing AI Pulse

Get ready to embark on a captivating journey into the realm of AI marketing and learn, connect, and grow intellectually and professionally.

This Marketing AI Pulse event brings marketing leaders together to explore how AI is influencing creative work, operational efficiency, and strategic decision-making. It is a chance to connect with peers who are shaping what modern marketing looks like in practice.

Atlanta Tech Park is opening the venue early for attendees to work from the space before the event begins. There is plenty of room to settle in, plug in, and get comfortable.

AGENDA

We have an amazing agenda planned out for you. 

1:00 PM to 1:45 PM – Doors Open, Badge Pick-Up and Connect and Mingle
Registration is open. Check in, grab your badge, and enjoy snacks, soft drinks, tea, and coffee while making meaningful connections with other attendees. 

Explore interactive booths featuring technologies and services relevant to modern marketers. Take part in our AI Marketing Booth Trail by visiting the AI marketing booths, scanning QR codes, and collecting insights for a chance to win Apple AirPods.

1:45 PM to 2:30 PM – Welcome and Community Discussion
By Aby Varma, Founder, Spark Novus and Marketing AI Pulse
This opening session welcomes everyone into the Marketing AI Pulse community and sets the tone for the afternoon. Aby will share a few perspectives to consider as marketing teams head into 2026, then invite select partners to share real world observations on how AI is influencing marketing.

2:30 PM to 3:00 PM – Fireside Chat: Principles Before Prompts: A Framework for Marketing AI Adoption
Chloe Tambe, Director of AI Transformation, Hubspot
In this fireside chat, Chloe shares how the company is approaching AI adoption across its marketing organization. The conversation focuses on the principles guiding this work, including aligning AI to real problems, measuring outcomes over activity, building confidence across teams, and making AI accessible beyond early adopters. The discussion reflects how AI adoption should be approached, with practical considerations around scale, change, and execution.

3:00 PM to 3:45 PM –  Panel Discussion: When AI Becomes How Marketing Runs Moderated by Elliott Brockelbank of The Coca-Cola Company, this panel brings together Kristen Cook of Jasper, Scott Baker of UPS, and David Kuoch of Citi.This session examines how marketing teams can move beyond isolated AI pilots to embed AI into everyday execution. Panelists share how AI is scaling content, accelerating insight, standardizing brand voice, and automating workflows, turning AI from a tool into core marketing infrastructure across teams and organizations.

3:45 PM to 4:00 PM – Break
Grab a coffee, chat with fellow attendees, and recharge before the next session.

4:00 PM to 4:30 PM – Coming Soon 

4:30 PM to 5:30 PM – Pulse Closing Social with DJ Nuro
Unwind after a day of ideas and insights. Enjoy wine, beer, and soft drinks as DJ Nuro sets the mood. Connect with speakers, peers, and partners in a relaxed setting where conversations keep flowing.

NOTE: All sessions and speakers are subject to change.