Edixie Pérez

UPRRP X Sagrado: Be First. Be Bold. Be Unstoppable, Regionals 2025

American Marketing Association

The University of Puerto Rico, Río Piedras and Universidad del Sagrado Corazón are hosting Puerto Rico’s first joint regional AMA event.

Universidad del Sagrado Corazón

Welcome to UPRRP X Sagrado: Be First. Be Bold. Be Unstoppable, Regionals 2025! Join us for an exciting in-person event at Universidad del Sagrado Corazón. Get ready to be inspired, motivated, and empowered to reach new heights. This event is all about embracing your potential and seizing opportunities. Don't miss out on this incredible experience to network, learn, and grow. Be part of a community of go-getters and visionaries. Let's make 2025 our year to shine together!

Agenda

8:30 AM: IN PERSON & ONLINE Registration

8:30 AM - 9:00 AM Headstart Breakfast by El Mesón

Ongoing competitions: Marketing Trivia and Chapter Posters 

FREE In-person and virtual conference: Edixie Pérez is a Marketing and Creative Strategist with over 12 years of experience spanning the federal, non-profit, and private sectors. She specializes in leading creative projects, multi-channel communications, web design, KPIs, and digital-driven media campaigns. Throughout her career, she has collaborated with recognized brands such as Doritos, Wingstop, the Cangrejeros men’s basketball team, and Econo Supermarket, delivering innovative strategies that strengthen brand presence and audience engagement. 


Opening Keynote Speaker: Edixie Pérez

Participants will learn to effectively communicate why they are the perfect fit for a job within 90 seconds. They will be able to present two to three compelling selling points that clearly highlight their suitability for the role, supported by concrete examples. Overall, this competition will equip participants with the skills and confidence to stand out and successfully advance in the hiring process.


Perfect Pitch

Participants will apply problem solving and creative thinking in a collaborative environment, leveraging teamwork and innovative tools; including AI to generate marketing solutions and present their ideas visually and professionally through effective storytelling and data integration. *This competition will run in a separate designated room

Design Lab

Design Lab Presentations

Awards Ceremony

Lunch Break

Provide members the opportunity to practice effective networking techniques, including starting conversations, building meaningful connections, and leaving a professional impression quickly. Additionally, participants will understand the importance of building strategic relationships with industry professionals and peers.