BRITE: Sales 101 Series

Howard County Economic Development Authority

A 3-part sales series for founders: build your pipeline, position your value, and close with confidence—led by sales leader Emmy.

Maryland Innovation Center

Sales isn’t just about closing deals — it’s about building a repeatable system that turns leads into loyal customers.The BRITE: Sales 101 Series helps founders and small business owners master the fundamentals of sales through three interactive workshops focused on pipeline building, positioning, and closing.You’ll walk away with practical tools, templates, and confidence to grow your revenue — even if you’re a team of one. <h3>Session Overview</h3>Session 1: Prospecting &amp; Pipeline Basics Learn how to build and manage your pipeline using the right prospecting approach and CRM tools. Takeaway: Create a 10-prospect pipeline and one outreach sequence.Session 2: Discovery &amp; Positioning the Offer Master qualifying, uncovering pain points, and framing your solution for maximum value. Takeaway: Draft a discovery call script and a positioning statement.Session 3: Closing &amp; Scaling Sales Learn closing techniques, tracking metrics, and scaling beyond founder-led sales using partnerships and AI. Takeaway: Build a closing checklist and identify 3 key KPIs. <h3>Meet the Instructor</h3>Emmy Johnson A veteran Sales Leader with nearly 20 years of experience building and scaling high-growth SaaS and tech sales teams. Emmy has spoken at TOPO Summits and Tenbound’s Sales Development Conference, been featured on top sales podcasts, and proudly mentors women in sales through Girls Club. <h3>Who Should Attend</h3><ul><li>Founders &amp; small business owners ready to grow</li><li>Early-stage teams building their first sales system</li><li>Entrepreneurs preparing to scale outreach</li></ul> <h3>You’ll Learn How To</h3>✅ Build and manage your sales pipeline ✅ Qualify and position your offer effectively ✅ Close deals and scale using sales systems Disclaimer:By registering for this event, you agree that your contact information may be shared with the event sponsor(s) for follow-up communications related to the event or their services. If you prefer not to have your information shared, please contact the event organizer directly. Please note: Photos, videos and recordings may be taken during the event and used for marketing or promotional purposes by the organizers and sponsors. By attending, you consent to the use of your image and likeness in these materials.

BRITE: Sales 101 Series

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BRITE: Sales 101 Series

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