Selling the Value of High-Performance

AIA Santa Barbara

You must commit to 2 workshops:October 8, 8.30 – 12.30 and October 15, 8.30 – 12.30This series teaches you how to get in front of your ideal prospective clients and capture opportunities for them to embrace energy efficiency and healthy home upgrades in their next project.With a small cohort of like-minded professionals, this series equips you to:Make the case for high-performance design Understand your client's decision-making processPosition your design services as solutions through strategic marketing Each week, participants will test out new strategies and report back on what worked and what did not. Receive instructor coaching and peer feedback to increase your expertise and successfully persuade your clients to embrace the value of high performance.8HSW/LUThis is a two part eventOctober 8th &amp; 15th8:30 am -12:30 pmArchitects must attend both days to get credit.

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Selling the Value of High-Performance

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