Startup Marketing & Branding

UCF Venture Launch

Learn how to create a brand and marketing strategies to elevate your innovation's value!

This session will cover the bases for your startup or innovation's marketing and branding strategies. Attendees will receive a free resource on a crisis communication strategy. Hear firsthand about:<ul><li>storytelling and value propositions </li><li>how to create your corporate message </li><li>3 points for an investor or buyer to know</li><li>3 plans every business needs</li><li>power of news media</li></ul>Speaker: <a href="https://www.linkedin.com/in/karenbmoore/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Karen Moore</a>, UCF Alumni and CEO and Founder of Moore, Advocacy, Public Relations, Crisis Communications<a href="https://www.linkedin.com/in/davidmetcalf1/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"></a>Karen Moore has built more than 50 coalitions and networks representing hundreds of organizations to successfully advocate for state and federal priorities to impact public policy. Although she works within the health care arena, she sees real opportunity for other industries to engage in advocacy as well. It involves identifying potential stakeholders, identifying a need or challenge, creating opportunities for collaboration, building alliances and networks, establishing a brand, and then engaging and activating those champions. Moderated by:<a href="https://www.linkedin.com/in/medspeaks/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Kelli Murray</a>, Chair, UCF Venture Launch Sponsored by: the generosity of Orange County GovernmentQuestions: contact Kelli Murray at kellimurray.ventures@ucf.edu or 407-754-5526

Karen is a CEO, author, public speaker and community leader. From her very first campaign to recruit donors for the National Marrow Donor Program, Karen’s work has focused on issues and causes that change lives. She is a nationally-recognized expert in advocacy and has built over 100 state and national coalitions addressing health care disparities and other important legislative issues. Karen has conducted media and advocacy training sessions for Fortune 500 companies, elected officials, the British Olympic Team and has been a featured speaker at the White House Summit for Women Entrepreneurs. She has addressed more than 300 organizations on topics including advocacy, media relations, strategic planning, crisis communications, marketing and networking. Karen has been featured in esteemed national publications, most recently as a key contributor for Forbes.

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Startup Marketing & Branding

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