MLK Dream Run Nike Shake Out  - 2 Mile Pre Race Warm Up

Pacific Power EV Ride and Drive 

Opening Ceremonies : 14th Annual MLK Dream Run Weekend Celebration

Flossin Media is a multi-media production & marketing agency that specializes in connecting with multicultural demographics with a particular emphasis on engagement with the Black enterprise , education and entertainment.

Flossin Media

Kick off the MLK Dream Run Weekend with music, vendors, wellness, economic empowerment, Nike Shakeout &amp; Alaska Airlines giveaway!

Portland Community College Cascade

<h3>Overview</h3>The 14th Annual MLK Dream Run Weekend Celebration Kickoff Party is more than an event, it’s a community tradition of Strengthening Our Communities.Join us in Portland’s historic Soul District for the Opening Ceremonies of the MLK Dream Run, where culture, wellness, and economic empowerment come alive. Experience a day filled with soulful vendors, live entertainment, youth activities, and opportunities to connect with small businesses, nonprofits, and health leaders.✨ Highlights include:<ul><li>🎽Pre-Packet Pickup &amp; Onsite Registration for Sunday's 5k, 10k and 15K races</li><li>🏃 Free Kids’ Race (ages 9 &amp; under) to inspire the next generation</li><li>🎶 Live Music &amp; Entertainment throughout the day</li><li>🛍️ Soulful Vendor Village with products and services from local small businesses, youth entrepreneurs, and community partners.</li></ul><ul><li>💚 Wellness Forum &amp; Fitness Activities for all ages</li></ul><ul><li>💼 Business, Health &amp; Innovation Zone with resources for small business growth &amp; workforce opportunities</li></ul><ul><li>👟 Nike Shakeout Run (1 PM) – test run new Nike shoes &amp; prepare for race day</li><li>🚗 EV Ride &amp; Drive Experience with clean energy education</li></ul><ul><li>🎁 Giveaways throughout the day, including a round-trip ticket courtesy of Alaska Airlines!</li></ul>This kickoff celebration sets the stage for Sunday’s official MLK Dream Run races, bringing together neighbors, families, and friends in the spirit of legacy, justice, and community pride.

Agenda

Pre-Packet Pickup – Skip the race-day rush and grab your bib, shirt & swag bag early.                               Onsite registration- For those who still want to join the Sunday 5k, 10k and 15k races

Soulful Vendor Village – Dive into a diverse mix of small businesses, food & drinks, interactive activities, stretch & fitness zones, obstacle courses, and EV test drives

All Day(10 AM–5 PM )Pre Packet Pickup, EV Ride & Drive, SoulFul Vendor Village

The celebration begins!  Join us at 10:00 AM as DJ vibes and welcome remarks set the tone for the day. Kids can dive into the Kids’ Zone with check-in, interactive play, sign-making, and warm-up games before the big race. It’s the perfect start to a day of community, wellness, and fun!

Opening Ceremonies & Kids’ Zone Kickoff

Our youngest dreamers take the spotlight! Kids line up with a flag-led send-off from the University of Portland Women’s Row Team before dashing the course. Cheer them across the finish line and celebrate their achievement with medals and a proud photo moment on stage

Kids’ Race (9 and under) & Medal Ceremony

Talented young artists bring their voices, music, and creativity to the stage, shining a spotlight on the next generation of leaders and performers.

Youth Performance: The Jazz Kids

Our first raffle of the day! Celebrate the partners who make the Dream Run possible with shout-outs, giveaways, and prizes you won’t want to miss.

Vendor & Sponsor Spotlights + First Raffle

A featured youth artist takes the stage to inspire with fresh talent, creativity, and soulful energy—showcasing the next generation in action.-https://gusjeffers.com/

Youth Performance: Gus Jeffers

Vendor & Sponsor Shout outs – Hosted by our Youth MC 

A powerful youth-led performance on substance abuse prevention produced by World Arts Foundation in collaboration with Multnomah County Health Department, World Stage Theater, Flossin Media and Soul District Business Association.



"I Am Somebody’s Child” Skit

Loosen up before race day with Nike’s Shakeout Run—a short, social group run designed to calm nerves, wake up muscles, and build community. Test out the latest Nike shoes, connect with fellow runners, and get race-ready with expert coaching tips.

Nike Shakeout Run

Adult programming begins with live music that brings rhythm, soul, and energy to the stage—setting the vibe for the afternoon ahead.

Afternoon Vibes: Live Band Performance- Polyester

Real talk on today’s health challenges—addressing the rise of HIV in communities of color, the impact of environment on well-being, and empowering strategies for mental and physical strength. Join the conversation and leave with tools to build resilience.

Wellness Forum: Health Equity & Empowerment

An hour of live music and entertainment as talented artists bring soulful sounds, culture, and energy to the Dream Run celebration.- https://chrissband.wordpress.com/

SoulFul Sounds Showcase: Live Band Performance-The Chris Stone Band

Win more great prizes from our generous donors and enjoy shout-outs recognizing the sponsors and partners powering the Dream Run celebration.

Raffle & Community Spotlights

A high-energy 30-minute showcase of unity in action! Hear coalition partners introduce their missions, share quick-fire impact snapshots, and activate the audience with real resources and opportunities. The forum closes with a powerful unity moment and photo-op, showing what Strengthening Our Communities looks like in action. Featuring, National Association of Minority Contractors, Portland Community Reinvestment Initiatives Inc, Black American Chamber of Commerace, Black United Fund, Coalition of Black Men, Williams & Russell CDC, Soul District Business Association, NAACP.

Economic Development Forum: Strengthening Our Communities Coalition

Another chance to win exciting prizes from our donors while we recognize and thank the sponsors keeping the Dream Run strong.

Raffle & Sponsor Shout-Outs

The day winds down with a soulful live performance—an uplifting close to a powerful day of community, wellness, and celebration.

Closing Vibes: Live Artist Performance-

Our final raffle and sponsor shout-outs close out today’s Opening Ceremonies! We end in the spirit of Strengthening Our Communities and look ahead with excitement—tomorrow we run!

Final Raffle & Closing Ceremony

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