How to Build a Winning Climate Tech Marketing Team

Alder & Co. is a leading marketing agency focused on climate tech. We're driven by the purpose of advancing the adoption of climate technologies until they become universal. We envision cleantech systems embodied in every business operation around the world. From Brand to Scale™ Alder collaborates with start-up and mature purpose-driven brands in search of the impact needed to address what we believe one of our generation’s most urgent crises －our environment.

Alder & Co.

Climate tech marketing leaders and talent acquisition consultants discuss how to build a marketing team and how to find the right talent.

Hello! If you missed the webinar, contact us at hello@alderagency.com.

<p>As climate tech as an industry proliferates and becomes more mature, so do the requirements for marketing teams of leading climate tech companies. </p><p>The winning climate tech marketing teams of today are building the unicorn brands of tomorrow. They are constantly innovating and scaling companies through the latest demand generation and digital marketing strategies. They dive deep into complex technologies while also telling their brand&#x27;s story in a clear and compelling way. They often juggle a raft of agency partners - from PR to creative/digital to public &amp; regulatory affairs -  to expand their capabilities so their companies can make an impact.</p><p><strong>But how do you build a winning climate tech marketing team?</strong></p><p>We invited leading climate tech marketers and those who find and place talent into climate tech marketing roles to share their expertise and experience with you on...</p><ul><li>How are CMOs building their climate marketing teams? Who is typically a first marketing hire for climate tech companies?</li><li>How important is diversity, equity and inclusion for climate tech marketing teams, and where do you find candidates from diverse backgrounds? </li><li>When to work with an agency vs. to build in-house?</li><li>What’s different about hiring for climate tech than any other industry?</li><li>How important is industry experience to junior roles, mid-level and senior roles?</li><li>What is some practical advice for marketers who want to work in climate tech?</li></ul><p><strong>Hosted by climate tech marketers </strong><a href="https://www.linkedin.com/in/bettinagrab/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"><strong>Bettina Grab</strong></a><strong> and </strong><a href="https://www.linkedin.com/in/melanieadamson/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"><strong>Melanie Adamson</strong></a><strong>, </strong><a href="https://www.alderagency.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"><strong>Alder &amp; Co</strong></a><strong>., our webinar will feature these expert panelists:</strong></p>

<ul><li><a href="https://www.linkedin.com/in/lisamag/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Lisa Magnuson</a>, Vice President, Marketing &amp; Communications, <a href="https://www.bloomenergy.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Bloom Energy</a></li><li><a href="https://www.linkedin.com/in/safiyyahk/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Safiyyah Khan</a> (she/her), VP Marketing, <a href="https://bluewavesolar.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">BlueWave Solar</a></li><li><a href="https://www.linkedin.com/in/catherinemclean1/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Catherine McLean</a>, Founder &amp; CEO, <a href="https://www.dylan-green.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Dylan Green</a></li></ul><h3></h3><h3>Join us 10 a.m. PT, 1 p.m. ET, July 22, 2021, online for an exchange of strategies and tactics for building winning climate tech marketing teams.  </h3><h3></h3><h3>Each registrant will receive the recording, takeaways, and event chat after the webinar. </h3>

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