Trademark Basics

Georgia Tech PTRC

Covers the basic facts about trademarks, explores the different types of trademarks, and how to file a trademark application.

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<h2>The Georgia Tech Library’s Patent and Trademark Resource Center, in partnership with the United States Patent and Trademark Office (USPTO), offers for the first time a six-week intellectual property summer series online. This series includes ten workshops led by USPTO experts through June and July, and all workshops are free and open to the public.   </h2><h2></h2>

<h3>Session Description:</h3><h3>This module will cover the basic facts about trademarks. the speaker will explore the different types of trademarks, including names, designs, logos, and trade dress. He will discuss strategies to perform a trademark search, strengthen descriptive marks, and layout the steps to file a trademark application and all fees associated with trademarks. </h3><h3>- How trademarks, service marks, patents, copyrights, trade secrets, domain names, and business names all differ</h3><h3>- Benefits of federal trademark registration over common law rights </h3><h3>- Critical factors in selecting a trademark that will be federally registrable and legally protectable</h3><h3>- Clearance searches and whether to use an attorney to help avoid cease-and-desist letters</h3><h3>- How to avoid &quot;scams&quot; perpetrated by companies not associated with the USPTO</h3><h3>- What happens after registration and how to keep a registration alive</h3><h3>- How to find help</h3><h3>Speaker: Craig Morris, Managing Attorney for Trademark Customer Outreach, USPTO.</h3><h3></h3><h3>USPTO Website: <a href="https://www.uspto.gov/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://www.uspto.gov/</a></h3>

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