Actualizing and Marketing Products for Profit

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Of the more than 400,000 U.S. startups launched annually, 90 percent fail in the first five years. Marketing can make or break your business

Of the more than 400,000 U.S. startups launched annually, 90 percent fail in the first five years. Marketing can make or break your business.Join Jeri Cafesin, marcom specialist and founder of IPPglobal.org—Lean Marketing Workshops for Entrepreneurs, for a presentation exposing a distinct pattern that leads to business failure time and again. She’ll introduce a unique marketing paradigm to build, brand and grow a successful business. The RAF Marketing Method is a proprietary marketing model that provides doable, sequential, actionable steps to effectively market a business. You’ll learn to build your brand image and motivate sales.She’ll empower entrepreneurs—engineers to CEOs—to effectively market an idea, or a new or existing offering, step-by-step, into a thriving company.TOPICS• MBA to marketing novice, learn marketing PROCESS, like never before.• The RAF Marketing Method to avoid the three primary points of business failure.• Productization of your product, service, or nonprofit, into a marketable offering of value.• How to effectively build brand awareness of your offerings and company.• Effective multichannel marketing for branding and conversion.• Actualizing and Marketing Products for Profit, a new course in the Silicon Valley Startup series at UCSC Silicon Valley Extension. Course starts March 11.• Q&amp;APRESENTERCreative/Art Director Jeri Cafesin, is a marcom specialist and founder of IPPglobal.org—Lean Marketing Workshops for Entrepreneurs. She is inspired by over two decades marketing seed startups to Fortune 100s, brings practical, doable, lean marketing practice to Silicon Valley.https://us02web.zoom.us/j/83009465697

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Actualizing and Marketing Products for Profit

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