ATL on the World Stage: Marketing in the Era of the World Cup - SOLD OUT!

AMA Atlanta

Metro Atlanta Chamber

Atlanta is getting ready to welcome the world — are you?Join AMA Atlanta as we kick off our 2025–2026 season with a powerful lunch event at the Metro Atlanta Chamber, focused on the game-changing opportunity the 2026 FIFA World Cup presents for our city, our economy, and our brands.This is more than a sports moment — it’s a marketing moment.With global eyes turning to Atlanta, how can marketers, brand leaders, and creatives rise to the occasion? How can we ensure that our messages, campaigns, and activations reflect the energy, diversity, and innovation of our hometown — and leave a lasting impression on the world?Hear directly from the leaders who helped secure Atlanta’s World Cup hosting bid and those shaping the city's positioning on a global stage:<ul><li>Dan Corso, President, Atlanta Sports Council</li><li>William Pate, President &amp; CEO, Atlanta Convention &amp; Visitors Bureau</li><li>Miguel Saucedo, Sr Director, Marketing Activation for FIFA World Cup, Coca-Cola</li><li>Moderated by Ken Bernhardt, Marketing Strategist and AMA Atlanta Legacy Leader</li></ul>Together, we’ll explore:<ul><li>The behind-the-scenes strategy that won Atlanta its host city spot — and what marketers can learn from it</li><li>How global events drive local brand engagement and economic development</li><li>Best practices for building authentic connections with international and multicultural audiences</li><li>Real-world examples of brand activations tied to major global events</li><li>Why now is the moment for Atlanta marketers to step into the spotlight</li></ul>Why this matters for you — and for AMA Atlanta.This event isn’t just a panel. It’s a call to action for our creative, marketing, and business communities. As we launch our 25/26 season, AMA Atlanta is setting the tone for a year focused on impact, visibility, and global connection — with the World Cup as a unifying theme.Whether you’re in agency, corporate, startup, or nonprofit marketing — you have a role to play in welcoming the world to our city. Let’s explore how we can make that welcome unforgettable.Event Highlights:<ul><li>Networking lunch with Atlanta’s top marketing and business leaders</li><li>Expert panel discussion with Q&amp;A</li><li>Post-event networking and access to exclusive resources</li></ul>Don’t miss your chance to be part of this historic kickoff — for Atlanta, for marketing, and for AMA Atlanta.Agenda:11:30am - 12:30pm Networking/Registration Check-in (refreshments will be served)12:30pm - 1:30pm Panel Discussion/Q&amp;ALocation:Metro Atlanta Chamber191 Peachtree Tower, 191 Peachtree St #3400Atlanta, GA 30303Thanks to our event sponor <a href="https://www.publiciscollective.com/" title="https://www.publiciscollective.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Publicis Collective</a>!

Thanks to our host <a href="https://metroatlantachamber.com/" title="https://metroatlantachamber.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Metro Atlanta Chamber</a>!

Speakers:<a href="https://www.linkedin.com/in/ken-bernhardt-110154a/" title="https://www.linkedin.com/in/ken-bernhardt-110154a/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Ken Bernhardt</a> (Moderator) | Marketing Strategist and AMA Atlanta Legacy Leader

<a href="https://www.linkedin.com/in/dancorso/" title="https://www.linkedin.com/in/dancorso/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Dan Corso</a> | President, Atlanta Sports Council

<a href="https://www.linkedin.com/in/william-pate-baaa1a4/" title="https://www.linkedin.com/in/william-pate-baaa1a4/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">William Pate</a> | President &amp; CEO, Atlanta Convention &amp; Visitors Bureau

<a href="https://www.linkedin.com/in/miguelsaucedo/" title="https://www.linkedin.com/in/miguelsaucedo/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Miguel Saucedo</a> | Sr Director, Marketing Activation for FIFA World Cup, Coca-Cola

Follow AMA Atlanta on <a href="https://www.facebook.com/amaatlanta" title="https://www.facebook.com/amaatlanta" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Facebook</a>, <a href="https://twitter.com/AMAAtlanta" title="https://twitter.com/AMAAtlanta" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Twitter</a>, <a href="https://www.linkedin.com/company/1460583/admin/" title="https://www.linkedin.com/company/1460583/admin/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">LinkedIn</a> and <a href="https://www.instagram.com/amaatlanta/" title="https://www.instagram.com/amaatlanta/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Instagram</a>.@AMAAtlanta#AMAAtlanta*Assumption of the Risk and Waiver of Liability Relating to Coronavirus/COVID-19The novel coronavirus, COVID-19, has been declared a worldwide pandemic by the World Health Organization. COVID-19 is extremely contagious and is believed to spread mainly from person-to-person contact. As a result, federal, state, and local governments and federal and state health agencies recommend social distancing and have, in many locations, prohibited the congregation of groups of people. The American Marketing Association - Atlanta Chapter has put in place preventative measures to reduce the spread of COVID-19; however, the American Marketing Association - Atlanta Chapter cannot guarantee that you will not become infected with COVID-19. Further, attending an American Marketing Association - Atlanta Chapter event could increase your risk of contracting COVID-19.By registering for this event, you acknowledge the contagious nature of COVID-19 and voluntarily assume the risk that you may be exposed to or infected by COVID-19 by attending this American Marketing Association - Atlanta Chapter event and that such exposure or infection may result in personal injury, illness, permanent disability, and death. You understand that the risk of becoming exposed to or infected by COVID-19 at a American Marketing Association - Atlanta Chapter event may result from the actions, omissions, or negligence of yourself and others, including, but not limited to, the American Marketing Association - Atlanta Chapter staff, volunteers, and program participants and venue staff.**Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.***Note: By registering, you agree to receive updates about news, programs, and special events from AMA Atlanta. Recording of the event or screen capture of the virtual event might be used likeness in the media to promote future AMA Atlanta events and programs. You also agree to receive emails from AMA Atlanta and our partners.

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ATL on the World Stage: Marketing in the Era of the World Cup - SOLD OUT!

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ATL on the World Stage: Marketing in the Era of the World Cup - SOLD OUT!

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