Business Essentials: Crafting Your Brand

An interactive workshop designed to help you refine your brand strategy to attract your target customer and stand out in the marketplace!

Think about your favorite brand. Can you imagine the colors and the logo without even seeing it right in front you. Can you describe this brand and the products they sell clearly to someone who has never heard of them??

That's the power of an effective brand strategy!

In this workshop you will learn how to build a brand that is memorable, ownable, and trustworthy for your customer base.

We'll cover:

✅ What a brand strategy really is—and why it matters
✅ Define a strong brand identity that connects and builds trust
✅ Refine your brand strategy to stand out with your ideal audience

Stick Around! After the presentation you'll have an opportunity to network with fellow food & beverage business owners, service providers and entreprenuers.

When and Where?

Date: Monday, April 27, 2026

Time: 4:00 PM to 5:00 PM

Location: 310 S. 48th St, Philadelphia, PA 19139

Registration Fee: $10 + fees

Spaces Limited! Don’t miss this chance to revitalize your brand. Only 40 spots are available - secure your spot today!

LOCATION:

Dorrance H. Hamilton Center for Culinary Enterprises

310 S. 48th St Philadelphia PA 19139

(in rear building)

PARKING:

Parking available through rear of building + nearby street parking

FILM AND PHOTOGRAPHY RELEASE NOTICE:

During this event, photography, audio, and video recording may occur. By attending this event, you consent to The Enterprise Center and its affilates the right to capture these materials and use them for promotional purposes, including social media, websites, and marketing.