How to Protect Founders during Fundraising

Elena Gusakovais the Founder ofAstra Global, a global business development company. She has close to ten years of business development experience, helping leading consulting companies and UBS, Zurich to find new clients among investors, business owners and high net worth individuals. Throughout her career, she conducted over 100 top tier client events, focused on increasing business revenues. She initiated a project at UBS aimed at converting events into revenue generating activities, which was approved and implemented by the bank. She regularly advises other companies and her recent consulting client grew their revenues 3x in 4 years.  At Astra Global, Elena focuses on facilitating collaboration between startups, investors, and corporations. Elena also advises startups on how to approach investors and make the first contact.Prior to career in business development, Elena spent eight years working as a M&A lawyer at private equity funds, leading cross border deals with the total deal amount exceeding $600M. She has a deep understanding on investment processes, investors main concerns, and is an experienced negotiator. Elena has graduated from Academy of Labour and Social Relations, Law faculty, Moscow, with highest honours, and holds EMBA from Columbia and London Business Schools.Victoria Yampolsky, CFAis the Founder and President ofThe Startup Station, an educational and consulting company committed to help startups be successful and get funded faster. She focuses on creating detailed strategic roadmaps and converting them into credible financials and valuations. Specifically, she helps entrepreneurs correctly translate their business plan into a financial plan, evaluate the financial feasibility of different initiatives, credibly present their company to investors, and use their financial model to drive the business forward.To-date, she has worked with more than 100 startups one-on-one and more than 1,000 founders have taken The Startup Station's  finance courses and learned the basics of accounting, valuation, financial modeling, and startup financing.Previously, Victoria worked for Deutsche Bank and was a technology consultant with CapGemini's Financial Services Division.  Victoria holds a Bachelor's Degree, Cum Laude, in Computer Science, with a minor in Mathematics, from Cornell University and an MBA, with honors, from Columbia Business School. Victoria is also on the Advisory Board of the Computing and Information Science (CIS) Department of Cornell University.

Astra Global/The Startup Station

You will learn what a good term sheet looks like,  what’s a good deal and what’s not, and how to negotiate the term sheet.

<a href="https://www.astraglobal.org/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Astra Global</a> and <a href="https://thestartupstation.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">The Startup Station</a> present a limited audience webinar “Best Term Sheet Ideas to Protect Founders during Fundraising”. Coming on Thursday, Feb 18th at 11:00 EST (5:00 pm CET). Join to learn secret tips on how to protect your business. During this webinar, you will learn what a good term sheet looks like, what conditions are and are not standard, how to negotiate the term sheet, and practical fundraising tips from founders who’ve raised $100M+ from top VCs.Agenda:11.00 a.m. - 11.30 a.m. EST (5 - 5.30 p.m. CET) Opening remarks, Astra Global and The Startup Station. <ul><li>Which terms are important to include into your term sheet? </li><li>Which term sheet clauses are &quot;good&quot; and &quot;bad&quot;?</li><li>The truth about the company’s valuation </li><li>Practical undraising tips from founders who’ve raised $100+M in financing from top VCs</li><li>Top five reasons why you may lose control of your company</li></ul>11.30 a.m. - 11.50 a.m. EST (5.30 - 6.00 p.m. CET) Talk by Allan Beechinor<ul><li>Allans’ view on what he wished he knew before he started fundraising</li><li>How did his perspective change over the subsequent rounds?</li><li>How to get a meeting with VCs?</li><li>What is the one thing a founder should never do in negotiating with investors?</li><li>When do you stop pushing for a higher valuation?</li></ul>11:50 a.m. -12:00 p.m. EST (5:50 - 6:00 p.m. CET) Q&amp;AGeneral attendance USD 30, includes participation in the webinar at the price of one drink.Recording and Q&amp;A Package USD 100 (USD 50 with promo code), includes General Attendance plus webinar recording afterwards, and Q&amp;A for 24 hours after the event in a closed Telegram chat with Elena and Victoria Investor Outreach Package: USD 210 (USD 105 with promo-code) includes ‘Recording and Q&amp;A Package’, investor outreach strategy, sample term sheets and warm intros to 3 VCs of your choice. and What’s included: <ol><li>Warm introductions to 3 VCs suitable for your startup. We share the list of 200+ VC funds that we have warm relationships to, together with the information on their investment focus (technology, industry, stage, revenue requirements), for your analysis. You choose 3 funds that are suitable for your startup. We help you make the first steps and introduce you to those funds.</li><li>Investor’s readiness checklist, a self-assessment which evaluates how ready you are for professional investment; </li><li>Instructions on how an effective video pitch and one-pager should be structured; examples of successful video pitches and corresponding executive summaries</li><li>Examples of pitch decks that raised financing</li><li>Investor’s outreach strategy with the details on how to look for investors);</li><li>Sample introduction and follow up emails to investors;</li><li>Standard Seed/Series A term sheet (US and UK versions);</li><li>Key term sheet clauses to watch out for to protect your interests</li></ol>Startup Finance Package: USD 210 (USD 105 with promo-code)includes ‘Recording and Q&amp;A Package’, investor’s readiness checklist, a self-assessment which evaluates how ready you are for professional investment; and (i) Lifetime access to the 2-hour The Startup Station’s startup finance class, downloadable Excel and PowerPoint materials, and 100+ additional practice questions that will help you implement the discussed concepts in practice, no prior finance experience is required.<ul><li>How to look for investors and which legal documents are required for an equity raise;</li><li>How to evaluate accelerators;</li><li>The structure of an Equity investment: Anti-dilution clauses, Preferred stock, Warrants, and others.</li><li>The structure of a SAFE investment: How does it work? Conversion triggers, and methods to determine an equity stake upon conversion</li><li>The structure of a Convertible Debt investment: Similarities to and differences from a SAFE investment;</li><li>Control and information rights; and</li><li>Pros and cons of equity, SAFE and convertible debt.</li></ul>Full Implementation: USD 380 (USD 190 with promo-code) includes all packages above. Reference link to the curriculum: <a href="https://thestartupstation.com/p/fundraising-strategy-and-financing-vehicles-for-early-stage-startups/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://thestartupstation.com/p/fundraising-strategy-and-financing-vehicles-for-early-stage-startups/</a>PLEASE DO NOT FORGET TO USE YOUR PROMO CODE.﻿BIOS:Elena Gusakova is the Founder of <a href="https://www.astraglobal.org/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Astra Global</a>, a global business development company. Prior to her career in business development, Elena spent eight years working as an M&amp;A lawyer at private equity funds, leading cross border deals with the total deal amount exceeding $600M. She has a deep understanding of investment processes, investors&#x27; main concerns, and is an experienced negotiator. Elena holds EMBA from Columbia and London Business Schools.Victoria Yampolsky, CFA is the Founder and President of <a href="https://thestartupstation.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">The Startup Station</a>, an education and advisory platform focused on modeling and valuing early-stage ventures. We help you articulate your business case to investors from the financial point of view. More than 1,000 founders have taken The Startup Station&#x27;s courses to learn the basics of accounting, valuation, financial modeling, and startup financing and more than 100 founders worked with The Startup Station one-on-one across more than 15 industries. Victoria holds a Bachelor&#x27;s Degree, Cum Laude, in Computer Science, with a minor in Mathematics from Cornell University, and an MBA, with honors, from Columbia Business School. Victoria is also on the Advisory Board of the Computing and Information Science (CIS) Department of Cornell University.Guest speaker&#x27;s BIO:Allan F. Beechinor, CEO and Co-Founder of <a href="https://www.altada.com/#/landing" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Altada</a>, is an Irish pioneer and serial entrepreneur in the field of AI. His company; Altada Technology Solutions, is embedding boutique deep learning and machine learning methodologies at the heart of large organisations. Altada has successfully raised more than €4 million in capital and has scaled its global footprint considerably over the past 12 months to include multiple North American operations. Altada powered use cases that were featured in the Gartner Magic quadrant for “cool vendor list” and “privacy management” concurrently.Allan’s contributions to the field of AI have led to partnerships with multiple universities globally, including the recent launch of Altada’s AI accelerator program Alsessor with Trinity College Dublin. Allan regularly collaborates and advises both government and non-governmental regulatory bodies in their AI approach, including WHO and Covid Special Task Forces. Allan, outside of the sphere of Altada, also sits on multiple advisory commercial AI boards helping to empower future leaders on AI methodologies and uses.

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How to Protect Founders during Fundraising

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