Fundamentals of Digital Marketing Webinar / RNSBDC

The New Jersey Small Business Development Center (NJSBDC) at Rutgers-Newark is the premier provider of strategic, growth focused business training and technical assistance services to established small businesses and    start-up entrepreneurs. With the Center’s motto to offer the “Right Strategy, Smart Growth, Infinite Possibilities” supports our mission to help entrepreneurs and business owners start  and grow sustainable, successful small business through the delivery of appropriate training and technical assistance services and programs.

NJSBDC at Rutgers-Newark/RNSBDC

An overview of the basic tools of digital marketing: search engine optimization, social media,  content marketing and paid advertising.

<h1>Fundamentals of Digital Marketing Webinar</h1><p>In this 90 minute webinar meant for digital marketing beginners, we will provide an overview of the basic tools of digital marketing. This includes search engine optimization, content marketing, social media marketing, and paid advertising (pay per click, display, re-marketing). We will provide a basic understanding of these tools and the role that they can play in supporting the growth of your business.</p>

<h1></h1><h1>PRESENTER</h1><h2>Cecelia Henderson</h2><p>WSI Marketing Edge</p>

<p>Ms. Henderson is a resident of Wayne, NJ where she is a member of the North Jersey Chamber of Commerce and serves as a volunteer for Passaic County CASA (Court Appointed Special Advocate). Ms. Henderson is also an active member of the New Jersey Association of Women Business Owners (NJAWBO) where she was recently elected Vice President of Marketing for this statewide organization. Cecelia Henderson attended Georgetown Visitation Preparatory School in Washington and obtained a BA in Economics from Barnard College. Ms. Henderson worked as an analyst/research assistant for the American Institutes for Research in Washington DC, a company that evaluated the performance of federally funded programs in the area of social science and defense. Ms. Henderson then returned to school receiving an MBA from Columbia Business School with a concentration in Marketing and General Management.</p>

<h1></h1><h1>REGISTRATION</h1><p>PRE-REGISTRATION REQUIRED.</p><h3>Cost: FREE</h3>

<h1></h1><h1>REFUND &amp; CANCELLATION POLICY</h1><p>You can cancel your ticket(s) to our webinar 24 hours prior to the scheduled webinar date through Eventbrite or by requesting in writing to rnsbdc@business.rutgers.edu. We cannot honor or refund any request once the event has aired. However, we can issue an internal credit to be used to attend the same or different webinar of equal value  at a later date and you will be offered 1 year to redeem this credit. Please contact us at rnsbdc@business.rutgers.edu to add you to the selected webinar at that time.</p><p>Any tickets purchased that results in a "No Show" to the webinar will NOT be refunded. By not showing up for the webinar you have forfeited money paid and previous internal credit offered.</p>

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Fundamentals of Digital Marketing Webinar / RNSBDC

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