ASEAN SME FORUM 2025

Business Media International is Southeast Asia's largest B2B media owners. We own and manage some of the region's leading B2B media brands, including:1. PRINTSME MagazineHR AsiaCapital AsiaWorld Halal Business2. ONLINEwww.smemagazine.asiawww.hrasiamedia.comwww.capitalmagazine.asia3. EVENTSSME Solutions ExpoMyGiftFairJobStreet.com MCTFMega Career FairManagement Job FairPost Graduate Education FairITX AsiaEntrepreneurship ExpoMalaysia ShowcaseSME CEO Forum4. AWARDSSME 100 Fast Moving CompaniesHR Asia Best Companies to Work for in AsiaGolden Bull Award

Business Media International

Let's gather at the ASEAN SME Forum 2025 to discuss strategies for small businesses in the region!

Malaysia International Trade and Exhibition Centre

<h4>ASEAN SME Forum 2025: Inclusivity and Sustainability in Action</h4>The ASEAN SME Forum 2025 aligns with Malaysia's ASEAN Chairmanship theme, "Inclusivity and Sustainability," reflecting a commitment to shared progress and ensuring that no one is left behind. This theme underscores the importance of inclusive economic growth and sustainable development within the ASEAN region. The ASEAN SME Forum 2025 is organised in collaboration with SME associations from all ASEAN states; with the concept of ‘by SME, for SME’.This landmark event brings together over 800 entrepreneurs, business leaders, policymakers, SME association members, and investors from across the ASEAN region to explore critical topics such as inclusive business practices, sustainable business models, and the role of SMEs in driving innovation and economic resilience.

Key Reasons of Attending● Learn from Industry Experts: Gain insights from top policymakers, thought leaders, and successful entrepreneurs on driving innovation, inclusivity, and sustainability.● Expand Your Network: Connect with over 800 entrepreneurs, business leaders, and investors from across ASEAN to explore collaboration and investment opportunities.● Discover Emerging Trends: Stay ahead of the curve by learning about cutting-edge trends, such as AI, digital transformation, and alternative financing.● Access Practical Solutions: Participate in workshops and panel discussions that provide actionable strategies for addressing common SME challenges.● Showcase and Grow: Engage in the SME Showcase to highlight your innovative products or services and gain exposure to potential partners and clients.

Agenda

Registration

Negaraku and ASEAN Anthem

Datuk William Ng, National President, Small and Medium Enterprises Association of Malaysia (SAMENTA), Malaysia

Welcome Remarks

Hon. Dato’ Sri R Ramanan, Deputy Minister of Entrepreneurship and Cooperatives Development, Malaysia

Officiating Address

10 Representatives from each ASEAN SME Associations/Organisations

Opening Ceremony and Launch of ASEAN SME Caucus

Tan Sri Nazir Razak, Chairman, ASEAN Business Advisory Council

Keynote: MSMEs Development in the Context of ASEAN Integration

Networking Break

• Asif Mustaqim, Asia Pacific and Country Anchor, Financial Institutions Group,
International Finance Corporation
• Dr Subhransu Sekhar Acharya, Chairman, National Small Industries Corporation, India
• Rizal Dato’ Nainy, CEO, SME Corporation, Malaysia
• Norlela Suhailee, Director, Enterprise Development (DARe)
Brunei Economic Development Board, Brunei
• Pham Thi Ngoc Thuy, CEO, Private Sector Development Committee’s Office, Vietnam
• Moderator: Dr Ong Kian Ming, Adjunct Professor, Taylor's University, Malaysia

Panel 1: Accelerating MSME Growth Across ASEAN

• Ang Yuit, President, Association of SMEs, Singapore
• Litthikay Phoummasak, President, Micro, Small & Medium Enterprise
Promotion Association of Lao PDR, Laos
• Dr Nimnual Piewthongngam, Chair of SME Committee,
Joint Foreign Chambers of Commerce, Thailand
• Sambath Bun, Secretary General, Young Entrepreneurs Association, Cambodia
• Datuk William Ng, National President, Small and Medium Enterprises
Association (SAMENTA), Malaysia
• Moderator: Melanie Ng, Philippines Chamber of Commerce and Industry, Philippines

SME Leaders Roundtable

Presentation from AWS : SMEs Digital Transformation Through Cloud and AI

Lunch Break

• Alain Lye, CEO, VeecoTech, Malaysia
• Dewi Meisari Haryanti, Vice Head for Regulation and Governance Committee,
Indonesian Chamber of Commerce and Industry (KADIN), Indonesia
• Eeling Lew, CEO, Eilumina Resources, Singapore
• Tina Jamaluddin, Chief Representative (Malaysia) US-ASEAN Business Council,
Malaysia
• Moderator: Mr. Leeroy Ting Kah Sing, Regional Director, Corporate Affairs of Carsome Group, Malaysia

Panel II: Opportunities in AI and Digitalisation for SMEs

• Kien Poon Chai, Country Head, Funding Societies, Malaysia
• Leong See Meng, Director, Bursa Malaysia, Malaysia
• Sean Tan, Chief Business Officer, CGC, Malaysia
• Yusuke Ojima, Regional Head of Southeast Asia, Nihoo M&A Center, Malaysia
• Moderator: Yeoh Seng Hooi, Secretary General, Small and Medium Association of Malaysia (SAMENTA), Malaysia

Panel III: Alternative Financing for Growth

• Ain Azizah Arifin, CEO, BubblesO2, Malaysia
• Dato' Henry Goh Co-Founder, Macro Kiosk, Malaysia
• Dato' Kamarul A Muhamed, CEO & Founder of Aerodyne, Malaysia
• Deborah Melissa Bottreau, Founder and Creative Director, Sienna Design, Malaysia
• Moderator: Noorhafizah Rashid, Founder, Big BWN Project, Brunei

Panel IV: Positioning SME within Global Value Chain

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