JTBD for Better Product-Market Fit: Write Your Product Resume

We’re curious as hell and proud of it.We are design and user researchers who dig into our clients' problem space and chart a path forward. The only thing that excites us as much as activating insight is empowering teams to fly themselves. We teach, mentor, and train teams and individuals to up their curiosity skills.

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Despite customer-centric imperatives, most products don’t meet people’s needs. Learn how to achieve product-market fit in a whole new way.

Curiosity Tank 2025 User Research Events

Curiosity Tank is a user research consultancy and educational institute based in San Francisco, CA, USA. We conduct research globally and teach aspiring and existing user researchers around the world how to improve their UXR practice at every stage.

<h3>Let’s face it: most products miss the mark. Despite all the buzz around customer-centricity, people still ghost your product because it doesn’t actually do what they need it to do.</h3><h3> </h3><h3>Enter Jim Kalbach. He’s not just some JTBD enthusiast—he wrote the playbook. Literally. Full stop. It’s titled “The Jobs To Be Done Playbook.” He’s here to show you how to stop guessing what people want and start building things they’ll actually “hire.”</h3><h3> </h3><h3>Forget generic personas and feature dumps. Jobs To Be Done (JTBD) is the no-nonsense framework that cuts through the fluff to reveal what your customers are really trying to accomplish. If your product applied for a job, would it even get an interview?</h3><h3> </h3><h3>In this hands-on, interactive, no BS session, Jim will walk you through crafting your product’s résumé—yes, a résumé. It’s a bold and refreshingly practical way to figure out if your product actually qualifies for the role your customers need it to play. Spoiler: most don’t.</h3> <h2>What You’ll Learn and Take Away:</h2><ul><li>What JTBD really is (no MBA jargon required)</li><li>Why being tech-agnostic makes your product way more valuable</li><li>A brutally honest look at whether your product deserves to exist (yes, we’re going there)</li><li>The difference between a feature and a function that actually gets someone’s job done</li><li>A step-by-step method for writing your product’s résumé (and uncovering why it might be getting passed over)</li><li>A fresh, zero-BS way to talk about value propositions with cross-functional teams</li><li>Clarity on what makes your product “hireable”—and what’s killing your chances without you realizing it</li></ul> Whether you’re building something new or reviving a tired old product, this session will give you the clarity (and courage) to fix what’s not working—and finally meet your market where it matters. So ask yourself:Would you hire your product?If you hesitated, we’ll see you there. NOTE: This workshop will be recorded, and the recording will be sent to all registrants. All participants who choose to attend the workshop live will be asked to sign a release allowing us to legally distribute the recording. You do not have to attend the live session to receive the recording and reap the benefits from this workshop.

<h2>About the facilitator</h2><a href="https://www.linkedin.com/in/kalbach/" title="https://www.linkedin.com/in/kalbach/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Jim Kalbach</a> is a noted author, speaker, and instructor in innovation, design, and the future of work. He is currently the Chief Evangelist at Mural, the leading online visual collaboration platform. Jim is the author of several books: Designing Web Navigation (O’Reilly, 2007), Mapping Experiences, 2nd Ed. (O’Reilly, 2020), and The Jobs To Be Done Playbook (Rosenfeld, 2020). In 2023 he co-authored Collaborative Intelligence (Wiley, 2023) with Mariano Battan. Jim is also the Co-founder and Principal at the<a href="https://www.jtbdtoolkit.com/" title="https://www.jtbdtoolkit.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"> JTBD Toolkit</a>, an online resource with learning, trainings, and content.

<h3>About the sponsor</h3>Curiosity Tank is a user research consultancy and educational institute based in San Francisco, CA, USA. We conduct research globally and teach aspiring and existing user researchers around the world how to improve their UXR practice at every stage.Learn more at <a href="https://www.curiositytank.com/" title="https://www.curiositytank.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">curiositytank.com</a> and about our founder and CEO, <a href="https://www.linkedin.com/in/michele-ronsen-0a55233/" title="https://www.linkedin.com/in/michele-ronsen-0a55233/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Michele Ronsen, on LinkedIn.</a><ul><li>Looking to build your team's research competencies? We love team training! <a href="https://www.curiositytank.com/uxr-training-for-teams" title="https://www.curiositytank.com/uxr-training-for-teams" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Learn more about team UXR training</a> and <a href="https://calendly.com/curiositytank/discovery" title="https://calendly.com/curiositytank/discovery" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">book a time to discuss your goals with Michele</a>.</li><li>Our signature user research training series is called "Ask Like A Pro." <a href="https://www.curiositytank.com/workshops" title="https://www.curiositytank.com/workshops" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Learn more about the series and OnDemand workshops</a>.</li><li>Subscribe to <a href="https://curiosity-tank.ck.page/d26138aa09" title="https://curiosity-tank.ck.page/d26138aa09" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Fuel Your Curiosity</a>, our monthly-ish user research newsletter. We’ll teach you how to ask better questions and listen at new levels to magnify learnings as well as your individual expertise</li><li>Wondering if <a href="https://www.curiositytank.com/workshops" title="https://www.curiositytank.com/workshops" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Ask Like A Pro</a> is right for you? Check out our "<a href="https://www.eventbrite.com/e/intro-to-user-research-one-day-interactive-workshop-tickets-501038659117" title="https://www.eventbrite.com/e/intro-to-user-research-one-day-interactive-workshop-tickets-501038659117">Intro to User Research</a>" workshop to get a better sense of Michele's approach, <a href="https://www.curiositytank.com/is-ask-like-a-pro-right-for-me-91522" title="https://www.curiositytank.com/is-ask-like-a-pro-right-for-me-91522" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">watch a previously recorded Q&A with Alumni</a>, and/or <a href="https://calendly.com/curiositytank/ask" title="https://calendly.com/curiositytank/ask" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">book a quick call with Michele</a> to find out.</li></ul>

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JTBD for Better Product-Market Fit: Write Your Product Resume

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