The 101 to Social Media Marketing for Businesses

The Richardson IQ®HQ

Learn how businesses can use Instagram, Tiktok, and influencer marketing to boost engagement, sales and stay competitive online.

1302 E Collins Blvd

The IQ® Brew

The IQ® Brew is a free, public networking and educational series featuring short presentations from entrepreneurs, small business owners and subject-matter experts.
The goal of The IQ® Brew is to share the successes and challenges the Richardson business.

Topic:This session will focus on how businesses can use social media platforms like Instagram and Tiktok to drive engagement, boost credibility, and create a loyal online community. A central component of the discussion will be influencer marketing, exploring how businesses can form strategic partnerships to not only increase brand awareness but also generate tangible conversions and sales. Additionally, attendees will gain insights into other essential marketing tools, emerging trends, and best practices that can help businesses maximize their online presence and stay competitive in the digital landscape.Bio:Natalie Draeger is a Dallas-based marketing strategist and the Senior Director of 101Media, where she leads a team specializing in social media and digital marketing initiatives for businesses of all sizes and industries. With a background in Marketing and Finance and a Master’s in Business Administration from Oklahoma State University, Natalie brings both strategic expertise and creative insight to the world of digital marketing. Recognized as one of AAF Dallas’s Top 20 Women in Marketing, Natalie has been featured in Marketing Brew and spoken at industry events like Dallas Startup Week and the American Marketing Association. She is passionate about helping businesses leverage social media to drive brand awareness, engage audiences, and generate real results.Connect with Natalie on <a href="https://linkedin.com/in/natalie-draeger" title="https:// https://www.linkedin.com/in/natalie-draeger/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">LinkedIn</a>! About the Brew:The IQ® Brew is a free, public networking and educational series featuring short presentations from entrepreneurs, small business owners and subject-matter experts.The goal of The IQ® Brew is to share the successes and challenges the Richardson business community has faced and to pass along the knowledge needed to start and grow a business here.

Agenda

Networking

Opening Remarks 

IQ Brew Presentation

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