Behavioral Design Communications: Stop Getting Lost in the Shuffle!

Target Audience: Any program staff who oversee and/or implement outreach to clients or potential clients.

ideas42 is a nonprofit that uses insights from human behavior—why people do what they do—to help improve lives, build better systems, and drive social change.

Join ideas42 for this hands-on communications workshop introducing key behavioral science principles that explain the complexities of human behavior. In this workshop, participants will learn how behavioral science can be applied to their services and identify opportunities to improve communications materials through a structured tool (you can take the tool home, too!).

Optional office hours: following the training, ideas42 will host office hours for 30 minutes, to answer questions and provide support for participants’ specific outreach and communications efforts.

SESSION TRAINERS

Alissa Fishbane, Managing Director. Alissa leads ideas42’s Safety and Justice portfolio, bringing her extensive experience converting innovative, evidence-based ideas into practice. She has guided work on issues such as reducing failure-to-appear rates, increasing fairness in bail determinations, reducing violence within communities, and decreasing recidivism. She also leads trainings for policymakers and practitioners on the use of behavioral science to achieve social change. Alissa served on the World Economic Forum Global Future Council on Behavioral Science, was a mentor for the residential program at Good Shepherd Services, and a teaching assistant at San Quentin State Penitentiary. Alissa holds a BA from University of California, Berkeley, and an MPP from the Harvard Kennedy School of Government.

Shannon McAuliffe, Vice President. Shannon brings more than 25 years of experience working within the justice system to her role co-leading ideas42’s safety and justice portfolio. Before joining ideas42, Shannon served as the Director of Roca Boston, a data-driven nonprofit specializing in breaking the cycle of incarceration, violence, and poverty amongst emerging adults at high risk of recidivism. Prior to that, Shannon worked as a public defender for 15 years, practicing in federal and state courts in California and Massachusetts. Shannon holds a BA from the University of San Diego, a JD from Suffolk Law School, and an MPA from the Harvard Kennedy School of Government.

Vivien Caetano, Senior Associate. Vivien develops behavioral interventions and builds partner capacity to apply behavioral insights in their work. Her behavioral design experience spans public health, safety and justice, sustainability, and economic justice.