The Future of Product Launches

AMA Atlanta

The Future of Product Launches: Innovative Strategies from Market Disruptors

NCR Voyix

In a world where consumers and B2B buyers are bombarded with new products daily, how do brands cut through the noise and create launches that drive real impact? Whether it's leveraging AI-driven marketing, community-led growth, or viral digital experiences, today’s most innovative brands are rethinking the traditional product launch playbook.This session will uncover the most effective, out-of-the-box product launch strategies from brands that have mastered the art of go-to-market success. Agenda:5:30pm - 6:30pm Networking/Registration Check-in6:30pm - 7:30pm Panel Discussion/Q&A Location:NCR Voyix864 Spring St NWAtlanta, GA 30308 Parking:Very limited complimentary visitor parking is available at NCR Voyix via the entrance on 8th Street. We highly recommend using the paid parking available at the Centergy Parking Deck (815 Williams St NW, Atlanta, GA 30309), which you can enter on Abercrombie Pl. AND Williams St. Once you are parked, please come to Spring Street and enter the NCR Voyix building through the front door on Spring Street. There is also a paid parking deck in the Modera Midtown building on 8th Street (95 8th St NW, Atlanta, GA 30309). Nearby MARTA Rail StationsMARTA - Midtown Station41 10th St NE (0.2 miles NE)MARTA - North Avenue Station713 W Peachtree St (0.5 miles SE) Thanks to our host <a href="https://www.ncrvoyix.com/" title="https://www.ncrvoyix.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">NCR Voyix</a>!

Special thanks to our event sponsor <a href="https://www.vistarmedia.com/" title="https://www.vistarmedia.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Vistar Media</a>!

Panelists:<a href="https://www.linkedin.com/in/sarahtourville/" title="https://www.linkedin.com/in/sarahtourville/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Sarah Tourville</a> (Moderator) | CEO &amp; Founder, Media FRENZY Global

<a href="https://www.linkedin.com/in/torariedurden/" title="https://www.linkedin.com/in/torariedurden/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Torarie Durden</a> | Group Director of Marketing, Walmart Business

<a href="https://www.linkedin.com/in/kzientowski/" title="https://www.linkedin.com/in/kzientowski/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Karla Zientowski</a> | Managing Director of Global Product Marketing, Delta Air Lines

<a href="https://www.linkedin.com/in/andysirmon/" title="https://www.linkedin.com/in/andysirmon/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Andy Sirmon</a> | Sr. Manager, Restaurants Product Marketing, NCR Voyix

<a href="https://www.linkedin.com/in/moiravetter/" title="https://www.linkedin.com/in/moiravetter/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Moira Vetter</a> | Founder &amp; CEO, Modo Modo Agency

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The Future of Product Launches

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