Get Your Business on Track

Gerber, LLC (“Gerber”) is a registered investment advisor. Advisory services are only offered to clients or prospective clients where Gerber and its representatives are properly licensed or exempt from licensure.Giving First Generation Entrepreneurs the clarity and guidance to help integrate and achieve their life, business and financial goals.580 N Fourth Street, Suite 400, Columbus, Ohio 43215614-431-4343

Gerber, LLC

 A 3-Part Series to Set You Up for Success in 2021

2020 has been a tough year for business owners. Having to figure out how to survive a pandemic and social unrest hasn't been easy but now is the perfect time to align you and your business up for success. The Gerber Team is putting together a 3-part series to help you establish a roadmap for 2021.Cash Flow, Branding and Culture are all topics that a strange year has made clear that they should be top of mind for business owners. Need help figuring these out? Fear not, we have put together a group of expert business owners to help you put a plan together. Randy Gerber will lead our first presentation on Cash Flow and then Becca Apfelstadt, Co-Founder &amp; CEO of treetree, and Megan Shroy, Founder &amp; President of Approach Marketing, will join him to speak on Branding and Culture.<ul><li>Cash Flow - November 17th</li><li>Branding - January 26th </li><li>Culture - February 10th</li></ul>All webinars will start at 11AM and are expected to last until 12:30PM.A Virtual Series held by Gerber, LLC and 104.9 The River.

Becca ApfelstadtCo-Founder &amp; CEO, treetreeI've lived more than half my life in advertising. At just 17 years old, I joined an agency, B&A, and fell in love with the creative energy. That internship led me to a 10-year career in which I rose to vice president, and started the agency's brand strategy group. I spent those years wooing new clients, studying consumers, and learning what triggered interest in a brand and a decision to purchase. Then, at the height of the recession, I left that agency and co-founded treetree in 2009.Over the past decade we've grown to a robust team of professionals who are delivering our unique position as The Agency of Special Projects. We are focused on serving businesses in our backyard - from JPMorgan Chase and Alliance Data to Nationwide Insurance and OhioHealth to Worthington Industries - and we've been named one of the fastest growing companies locally (by Columbus Business First) and nationally (by Inc. Magazine). I've successfully translated a background in brand strategy to guide my unique model for leading and growing treetree. It's in my roots.I wasn't motivated to become an entrepreneur; I was motivated to build and grow an agency where people would want to work and thrive. The legacy I hope to leave with treetree is that it will be our team's favorite agency they ever worked for, and our clients' favorite agency they ever hired. I'm committed to putting people first: our team, clients and partners. Because of this, the highest honor we could receive is to be named one of the Best Places to Work in our city, a distinction we cherish and have received three times.

Randy Gerber
Founder + Principal, Gerber, LLCIn the heart of Columbus, Ohio's entrepreneurial ecosystem - and not far from the stadium of his beloved Buckeyes - is the office of Randy Gerber. Randy is a successful business owner, a devoted family man, an OSU alumnus (and arguably their biggest fan), and a leader in figuring out how to simultaneously have a successful business and a robust personal life.
Born and raised in Buffalo, New York, Randy knew he was called to do something different. He moved away from his family and the wings at Barbell Bill Tavern (his favorite food to this day), to attend The Ohio State University where he graduated from the Fisher College of Business. Bypassing the "safety" of a corporate career, he founded his own business in 1991. Gerber, LLC is a professional services business focused solely on improving the business and overall happiness of first-generation entrepreneurs. His holistic approach integrates his clients' personal ideas and aspirations with their business, life and financial goals. His business has 16 employees and has served over 200 clients.
Randy is publishing his first book, "The Integrated Entrepreneur: Achieving Happiness in Relationships, Business &amp; Life" a decade-long project his friends teased would never get done. But it will be worth the wait. It describes how first-generation entrepreneurs can integrate work demands with the many personal relationships in life throughout the five stages of success and two stages of temporary failure. Citing personal experience and real-world examples, Randy's book is a must-read for any entrepreneur seeking the clarity and direction to be a success in both business and life.
Randy has been an active member of the Entrepreneur's Organization's Columbus Chapter, a global peer to peer network for entrepreneurs, serving as a board member six times since 2000. He has shared his professional expertise at numerous professional speaking engagements around the country, including the Raymond James National Conference, EO, Vistage and Leadercast events; local events; and many webinars and podcasts.
Outside of the office, Randy enjoys having fun with his family and friends, and makes time to do both. He lives in Upper Arlington with his wife Emily, their three children, and their spunky golden doodle, Eddie. He's an exciting golfer - but not necessarily a good one - and he believes that laughter is the ultimate elixir. He's a firm believer in practical jokes and pledges to continue to stage them (and be a good sport when he's the recipient of them) for the rest of his life. He's the proud five-time winner of Scioto Country Club's "Big Splash" award for his notorious cannonballs. He enjoys cheering his favorite sports teams to a win with his friends, and appreciates a flavorful bourbon, a refreshing White Claw, and his hometown's famous Beef on Weck.

Megan ShroyFounder &amp; President, Approach MarketingMegan Shroy is the founder and president of Approach Marketing.Approach Marketing believes experienced talent belongs on the front lines of serving clients. Since 2010, Megan has worked to build a team of marketing, PR and digital strategists who bring with them 15+ years of experience working for big-name brands, global agencies and nonprofits. From marketing strategy and social media management to influencer engagement and media relations, the Approach team is passionate and personally invested in getting clients to their goals. In 2019, Approach was recognized by O'Dwyer's as a Top-100 Independent PR Agency and by PRovoke Media on the Top-5 Fast Moving U.S. Agency List.Megan founded Approach after recognizing a demand in the industry: during the last economic downturn, clients needed access to outsourced PR and marketing without the "big agency" overhead. Approach operates 100% virtually, focusing clinet investment on the highly experienced talent. Today, as companies of all sizes faces embracing the work-from home model, Megan is recognized as a thought leader on virtual organizations and managing remote teams - having been featured in publications such as Forbes, Inc., PRWeek, PR News, Columbus Business First and Columbus CEO.At Approach, Megan leads new business development efforts, helping guide strategy for the agency's growing account mix, as well as oversees the vision of the agency. She has worked on account teams for some of the most established global brands, including McDonald's, JP Morgan Chase, General Mills and Make-A-Wish.Megan holds a Bachelor of Arts in Communication and a double minor in Journalism and Business Management from Wittenberg University. She was named a Forty Under 40 honoree by Columbus Business First and included in Top Women in PR by PR News.

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Get Your Business on Track

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