BD NOW | Digital Evolution of Business Development Marketing Materials

Owner, JRF Consulting Services, LLCjulie@jrfconsultingservices.comcell: 503.267.9727

Julie Ferguson

In a year defined by digital transformation, it's important that business development strategies and marketing materials continue to evolve.

We need to find new ways to connect with our HR contacts and prospective members to share our story and demonstrate how we can help. The way we do that is evolving from face-to-face interaction to digital new member brochures, video, interactive presentations, and more. Package includes two webinars: November 5th and 12th, 2020 8:30 - 9:30 Pacific/9:30-10:30 Mountain/10:30-11:30 Central/11:30-12:30 EasternNovember 5th | Building Better SEG PartnershipsStrengthening your B2B relationships with your SEG human resource contacts is critical to keeping communication channels open to connect with prospective members. During this session we will discuss digital B2B marketing materials that share why partnering with your credit union is a win for both the SEG and its employees. We will also share other ideas such as impact reports, presentations for SEG leadership teams, and various ways to integrate into their overall employee wellness program. November 12th | Engaging with Members and Prospective Members In most cases we are unable to have the face-to-face interaction that has been successful for us pre-COVID. It’s time to evolve not only our outreach, but the tools we use. During our time together we will discuss digital new member packets, use of video, themed virtual onsites, driving dialogue through one-on-one virtual meetings, digital questionnaires, and more. Join us for these two discussions that explore how to transform your marketing collateral into a strategic interactive, digital member journey that delivers results.Guest Speakers:Lisa ReynoldsRelationship Marketing ManagerFirst Financial Federal Credit UnionDeliana GamezVice President Business DevelopmentCorporate America Family Credit Union

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