Marketing & Money: ROI

Local Chapters of the American College of Healthcare Executives

Healthcare Administrators of Tidewater (HCAT)

Dec 2nd 6-7:30pm. Virtual event. Eligible for 1.5 Virtual Interactive Education credits through ACHE. This event is FREE!

PLEASE NOTE: You MUST register through ACHE to gain access to the Zoom link for this event. <a href="https://account.ache.org/eweb/DynamicPage.aspx?Reg_evt_key=b729d065-2a7e-47e7-b443-992ed60000fb&WebCode=EvtRedirectorTL&site=ACHE" title="https://account.ache.org/eweb/DynamicPage.aspx?Reg_evt_key=b729d065-2a7e-47e7-b443-992ed60000fb&WebCode=EvtRedirectorTL&site=ACHE" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://account.ache.org/eweb/DynamicPage.aspx?Reg_evt_key=b729d065-2a7e-47e7-b443-992ed60000fb&WebCode=EvtRedirectorTL&site=ACHE</a> When developing new products and services, healthcare professionals must have a comprehensive understanding of their consumers—their needs, values, and communication preferences. Accordingly, a well-thought-out marketing strategy is vital to the success of your organization. To stay competitive, the strategy must continuously measure effectiveness and make appropriate adjustments. In an era when trust in healthcare is wavering, it’s more critical than ever that healthcare organizations possess marketing savvy and be able to make the case internally and externally for any new product or service by demonstrating the ROI for all key stakeholders. Panelists:Judy Cole, MBA, MSN, FACHE, Administrator with United Surgical Partners International Inc.Renee Rountree, MHA, FACHE, CPXP, RVP with HyroBrennan Zapf, MBA, PT, DPT, Regional Director of Operations with BioMechanical Physical Therapy

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