Think & Link with Maria Hokanson and Paul Mooty

Capsule Design

Join us for an evening of thought-provoking discussions and creative connections with Maria Hokanson and Paul Mooty

RSP Architects Ltd

We have a truly unique pairing for March and the trifecta of ice cream, wool, entrepreneurial creativity.  We have the head of marketing from Dairy Queen, <a href="https://www.linkedin.com/in/mhokanson/" title="https://www.linkedin.com/in/mhokanson/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Maria Hokanson</a> along with <a href="https://www.linkedin.com/in/paul-mooty-6a954030/" title="https://www.linkedin.com/in/paul-mooty-6a954030/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Paul Mooty</a> of Faribault Woolen Mills on the stage. Each of these two individuals has amazing stories to share, but the connection between them might be the most intriguing. Hint: it isn’t because one of these products makes you cold and the other one warm.  You’ll have to know a bit of Mn history, or perhaps your favorite Ai knows.  And if that isn’t enough we have <a href="https://www.linkedin.com/in/kittyhart/" title="https://www.linkedin.com/in/kittyhart/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Kitty Hart</a> and <a href="https://www.linkedin.com/in/aaronjkeller/" title="https://www.linkedin.com/in/aaronjkeller/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Aaron Keller</a> back as your co-hosts.  Areas of learning from this event; One: The blend of franchise, entrepreneurship and creativity in Minnesota.  Two: How brands build in emotional drivers right into the center of their offering.  Three: The story of these two brands and how they are adapting for the future while keeping connected to the roots of their origin stories.  We started <a href="http://thinkandlink.org/" title="http://thinkandlink.org/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Think &amp; Link</a> as a french-style salon, to discuss the relevant topics of the day, connect with other like-minded individuals and share inspiring stories.  These events are sponsored by; <a href="https://www.capsule.us" title="https://www.capsule.us" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Capsule</a>, a special projects agency in Minneapolis working with brands like PepsiCo, Patagonia, Hydro Flask, Arc’teryx, Curaleaf and Kwik Trip on complex marketing, design and brand challenges. <a href="https://lakeonedigital.com/" title="https://lakeonedigital.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Lake One</a>, a modern growth and technology partner helping B2B brands navigate digital transformation across marketing, sales and customer experience. <a href="https://versechocolate.com/" title="https://versechocolate.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Verse Chocolate</a>, a transparent trade chocolate brand with a variety of flavors and options that taste amazing and deliver the antioxidant benefits of cacao beans.  We are charging a $35 attendance fee for both virtual and in person attendees to cover our cost of food, drinks and merriment. Real intellectual stimulation for $35 is a deal nowadays.

Agenda

Arrival + Networking

Speaker Talk with Maria Hokanson and Paul Mooty

Networking + Close

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Think & Link with Maria Hokanson and Paul Mooty

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Think & Link with Maria Hokanson and Paul Mooty

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